If you are investing all your marketing budget in SEO and none at all in content marketing - or vice versa - there’s a good chance your marketing efforts will fall flat. The trick is to use both disciplines are vital for getting your business found online, and appealing to your audience at the same time. In today’s guide, we’re going to take a closer look at how these two fundamental principles of digital marketing can work together to give your business fantastic results.
Google and the rest of the search engines like high-quality content, such as in-depth articles and opinions. It needs to be original, and it has to set you apart from the competition. Get this right, and it’s an important part of your SEO strategy. However, it’s not just Google that likes quality content - it’s your customers that like it, too. So by creating valuable, creative content that appeals to an audience and the search engines, you will attract more visitors and also enjoy better rankings.
SEO and content marketing are both about playing the long game. Whether it’s using valued SEO tactics such as link building or creating evergreen content that is always useful and insightful, both work well to create a rewarding circle. The longer a post remains of value, the more traffic and shares you receive - and the longer the impact on your SEO.
Keyword research is a vital component of any SEO strategy - and it’s the same for your content marketing planning. Weave them together, and you can create spectacular results, that will give you an increase in exposure and a targeted audience. Ensure you are researching keywords thoroughly, avoiding too many technical terms, and focusing on the precise keywords that your customers are using. Google’s Adwords is a great tool to get you started, and the likes of Soovle are also worth checking out.
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