Rome wasn’t built in a day and the same goes for your website. It takes time, effort, hard work, concentration, more time and more effort. It is a challenge and one that requires good content and relentless persistence. However, it is possible, that your website can keep people clicking, keep people coming back and start making you money. It is just a matter of how you go about this. As such, we have collated a few tips from the best.
Unfortunately, making a successful website is not just a matter of building a website and promoting it. No. It is about knowing how your website will work within a bigger strategy. What do we mean by this? We mean your website is only one facet in what should be a much larger online presence, and that your website should know its place within this strategy. Is your website going to act as a landing page for your real business, it is going to be a source of income, is it going to be an e-commerce site or a part of getting your business name and logo and there for people to become familiar with.
The Actual Design
Yeah, we’re not just talking about a nice color scheme or typography, we’re talking about the user-experience. That should be your only focus when you launch your website. You want something that is clear and concise, easy to navigate, something attractive and interactive. Make sure content is easy to find. Make sure that the user isn’t bombarded with adverts or subscription requests. Take this blog for example, it looks gorgeous, it’s nice to use, it’s funny, useful and packed with great content. That is what you should be aiming for.
There are plenty of different ways to go about doing this, and a lot of different avenues to go down. It could be that you use a strategy that is based heavily on an AIDA sales funnel that starts with attention and ends with action, it could be that you use a social media based strategy whereby you harness the power of social media platforms to encourage traffic to your website. There are different options, but it is worth knowing which one will suit your needs and aims.
The ultimate aim is to snag that top position. We’re talking the first hit. The first result on the first page of Google. That is where you want to be. That is why it is so important you prioritize your content and make it perfectly optimized to get found on search engines. That means knowing how to place keywords, knowing how to blog and how to title your blogs, knowing how to link with social media feeds, and a whole lot more.
It is not just a matter of having som ad space on your site and waiting for advertisers to compete with it. You need to convince them that your space is well worth advertising on, that they would be foolish to go elsewhere when they get more bang for their buck on yours. That means proving you have a good amount of traffic and that they’ll get good returns on their investment.
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