It’s fair to say that YouTube is the next big thing on the digital marketing scene. A few years ago, it was social media that was all the rage. Now, it isn’t enough to post text-based statuses. Instead, you need to take happy snaps for Instagram, and film at least one video a week for your YouTube channel. We know what you’re thinking... you’re an entrepreneur, not a film maker. But, if you want to see success, you need to get on top here!
But, how can you do that? In one respect, the focus should be on ideas. In that sense, this is no different to any other marketing avenue. You need to produce original content which keeps people coming back. But, to ensure that they do that, it’s crucial you also focus on quality. You may be tempted to record on your phone, but poor video quality can be a real turn off. That’s especially the case for a company channel. Subscribers may forgive someone making videos at home. But, they won’t be quite as understanding to a big company who can’t get quality right. Read on as we outline the three basic areas where you should direct your focus.
Think, first, about video quality itself. If your image is fuzzy, customers will click away from the off. So, invest in a camera for the cause. There are plenty of affordable options out there which record in HD. And, that’s exactly what you want. Bear in mind, too, that quality also comes down to positioning. A fantastic camera will struggle to shoot if it’s precariously balanced. As such, you may want to invest in a tripod. You could even look into drones like those found at https://omniviewtech.ca/collections/new-mavic-pro. These would be the ideal choice if you plan to film in many different locations. Either way, make sure your quality is crisp and faultless for every upload.
Lighting is another area which needs attention. If people have to strain to see what’s happening, they’ll soon lose patience. Worse, they may click off without any clue what your company’s about. That’s not what you want. Instead, invest in some light boxes and use advice from sites like http://www.jameswedmore.com/video-tutorial-how-to-light-your-youtube-videos/ to set them up. As with noise, you don’t want to go overboard. Blinding light is just as off putting as a dark video. But, once you have the right set up and angling, you and your business can start to shine in the right way.
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