Anyone entering the business game has a lot to get their heads around. There’s social media, online shops, and all the rest. As if that wasn’t enough, many businesses are now adopting texting as their go-to communication.
More than just another thing to wrap your mind around, this is an essential part of making yourself accessible to modern consumers.
Think about it: how much simpler is your life when your doctor texts you a reminder?
Well, you want to do the same for your customers, and texting is the way to do it.
The main benefit of this option is the fact you can be sure customers see your message. Emails offer this to some extent, but they aren’t without issues. It’s possible your email will go straight to that person’s junk folder. Even if it makes the inbox cut, you can’t be sure they check their account. But, you do know we all carry our phones everywhere.
Of course, texting a customer isn’t as easy as texting a friend. There are rules for getting this right.
Read on for our texting tips!
Don't Use Your Personal Phone
When texting customers, there’s a temptation to use your personal phone. Why not, right? In truth, there are a few reasons. Using different numbers for communication can get confusing. It means your customers might not know how to contact you. In extreme cases, that will lead to them not bothering. What’s more, you have no way to track the business communications your staff have on their phones. And, that can lead to issues in the case of disputes. Instead, ensure your messages come from the same number across the board by using something like the Text Better landline texting service. This ensures all your messages and communications can come from one number. What’s more, investing in the business package will mean your staff can make use of this as well.
Always use proper grammar
Abbreviations might be gr8 when you’re texting your m8s, but they won’t cut it in business. Even something as simple as incorrect punctuation could change the meaning of your message. Not to mention that using u instead of you is sure to look unprofessional. As such, put a focus on proper grammar in every message you send. You could even run it through a program like Grammarly before sending to be sure. Encourage employees to do the same. It’s amazing what our minds make up for, even if it isn’t actually on the screen. Checks like these will pick out those issues we just don’t see.
Stick to office hours
Most of us don’t think twice about texting our friends at 9 in the evening. But, when it comes to business messages, it’s worth sticking to office hours. This is more a case of etiquette than anything else. You wouldn’t expect customers to contact you when you’re not working. So, repay the favor. Nothing you could send will be so urgent that it can’t wait until morning.
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