Perhaps the most stunning advances in technology that we’ve seen over the last couple of decades or so have been in communications. Back in the 1990s, most people had to use a landline to communicate internationally. The prices were high and in some countries, the amount of time you could spend on the phone was rationed. Fast-forward a couple of decades, and everybody has a supercomputer in their pockets, capable of making calls to anybody anywhere in the world, and able to do a bunch of other really cool stuff too.
You might think with all this progress that communication tools have hit their high water mark, but you’d be wrong. Things continue to develop, especially in business. Here are some trends to watch out for.
The Growth Of Cloud Communication Services
One of the problems with traditional communication tools, like telephones, is that they are hard to integrate into a wider business. A client might have a conversation with one person in the organization, but then when they ring up again, they end up speaking to a different person and have to express their needs twice. It’s not ideal.
Now though, companies are switching over to cloud-based VoIP services that allow them to get around many of the complexities of traditional means of communication. VoIP systems have a rich set of features, including integrating CRM, forwarding voicemail in emails and keep track of client information across multiple users.
Mobile Devices Replace Phones
For many businesses, the traditional office and desk setup is fast becoming a thing of the past. Many companies want to be able to communicate with their clients on the move. Plus, they’re not so keen on spending lots of money on desktop phones when a cheap mobile handset will do.
Mobile has other benefits too. Unlike desktop phones, mobile devices allow you to access data on the move and retrieve documents even if employees aren’t at their individual workstations. The explosion in BYOD we’ve seen over the last couple of years is set to continue well into the future.
The Growth Of WebRTC
WebRTC is a protocol that allows for Real Time Communications between mobile applications and web browsers without the need for extra plugins or apps. WebRTC is what allows users to seamlessly share files, do video chat, and communicate via audio and text. This means that the technology is indispensable to any business that wants to communicate with their customers through the web and have it happen without the need for them to install any software at their end.
Companies using this technology hope that it will make their websites a more powerful conversion magnet. If customers are able to simply click a button and get connected to a sales rep, that’s much easier than jotting down a phone number, typing that into a phone and then making a separate call. It’s just click-and-connect.
This is all a part of unifying communication services. Slowly but surely, things like web conferencing, client collaboration and regular telephone are merging together on a single, cloud-based, data-driven platform.
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