We have previously posted about the importance of understanding the customer experience journey here, now we will focus on the user interface (UI) design tendencies that can lead to making this journey easy-to-go for customers and easy-to-handle for customer support specialists and web designers.
What are the main trends in UI design? What are the most features every service portal should have? Is it worthy to delegate the development and optimization of your support center service portal to web design outsourcing companies? Let’s consider the most popular ways of improving the user experience with UI design amendments.
Web Design Trends of the Second Half of 2018
The trends have been various in the past, are diverse at present and will be different in the future by constantly succeeding each other. According to ReportLinker’s customer service forecast published here, the professional customer support services tend to dominate based on how quickly they respond to innovations and updates including web design facilities.
As the year 2018 slowly draws to the end, we are facing some changes in the most recent web design tendencies. Though there are trends that keep leading in customer service design, with this blog post I would like to pay your attention to some additional tips and recommendations for building a top-notch support service portal website. Some of them may look familiar to you as they were in trend for the last whole year, but it is always best to check if you missed something. What is more, good to know what trends have already changed before someone guide you on it in 2019, right?
Minimalism is everything. Pastel colors are ultimate.
The minimalism keeps trending for the last few years but previously it was associated with product business portals more than with websites that provide various services. And that’s the point!
Making your customer service design minimalistic will make the visitors of your website unconsciously consider your support service portal the advanced and reliable service because they have seen numbers of great minimalistic designs before. But the color is the cherry on top! What will differentiate you from any other support service, from any service in general, is the specific color you pick for your interactive design to make it memorable and standing out.
Eventually, this color will be associated with your support service portal and will make your service recognizable.
It is worth noting that blue and green palettes are considered the most trustworthy and pleasant for users, but especially for 2018, pastel palettes work best. Thus, make your support portal website design in light-blue or light-green colors to give your visitor an insight that your service is the most credible and professional one.
Extra depth, gradient, shadows. Just do it.
Here is what I was talking about when mentioned the trends of the second half of the year. Extra depth and exaggerated shadows are back! Now, with 3D effects of the specific (often strategic as well) elements on your website, you can arrange a really responsive design to its maximum. Gradient colors are extremely trendy as well, from background to the tiniest buttons. If you want to make your support service website trendy, you should definitely put gradient colors on your portal. Combine it with pastel colors and you will get the winning design of this year.
The rise of big, image-filled fonts has come.
There are numbers of image-filled fonts used in a combination with full-screen images on landing pages. For support center service portals, I will recommend using gradient-filled fonts instead. Matching with your gradient background, the fonts will create a complex, complete image of your support service. Big typography can even replace content - remember that brevity is the soul of wit. And if you decide to go ahead with the full-screen image background, just use big bold fonts and make them darker than your background. This way, they will look solid and eye-catching enough not to overload your website with design approaches. Remember that you want to make you support center service portal looking credible and functional, not attractive like a candy catalog or a fashion magazine.
A short video on your homepage is always a good idea.
Better than sound clicks and remarkable graphics, video can work only. It is the video presentation of content that keeps rapidly gaining popularity over other ways of content publication. Whether you want to tell about your support center, your technologies, your team, your unique offers, make a video and put in on the main page. You will see the increase in traffic and lead conversion shortly. Also, it will be just perfect if you make this video of the similar colors as your website design.
This advice is as old as humanity itself, yet rarely followed. Being a user experience designer, I always struggle with being on the websites where you can’t click on a logo to get back to the main page. Is it that hard to implement? Surely, no. So take a note: add responsive web elements to your logo and you will make your visitors’ experience easier and more pleasant.
So, basically, these points are quite obvious for those who monitor the market and updates. But experience has shown that they are not that obvious until someone writes about it, so I am here to help you. Practice makes perfect, so take a look at this article that stressed 4 fundamental principles that you need to follow no matter how IU design trends change. Also, you can check out more hints for a successful and user-friendly customer service center portal reading this post. To keep being educated regarding the most recent principles of web design, you can also follow this blog. Besides educative information, they often post about great web portal design examples to notice. These sources help me a lot to stay informed about all innovations and trends in web design and I am glad to share them with you.
Trend Is Core
What I want to point out is that the user interface plays a critical role in evaluating the credibility and professionalism of your support service portal and making a decision whether to start using your services or not. When building a custom website design, it is essential to come up with a great mix of trending and familiar features. Of course, you should pay more attention to the most recent tendencies and website design ideas to remain competitive on market. If it is hard for you to do the relevant web design by yourself, I would recommend you to request outsource professional help of reliable web design companies. Once you develop the web design of your support center portal, you will see the positive changes in traffic and user experience and understand that it was worthy efforts you spent on it.
No doubt that looking at the trendy appearance and smart web design of your support service portal, visitors won’t switch to any other web page.
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