Setting up a photography business can be the first step on a road to success. But a good eye for style, a basic understanding of the workings of a camera, and an interest in the art isn’t enough to get you there. While you might get the odd wedding or bar mitzvah gig, if you want to take your business to the next level it takes a whole lot more work. If you’ve decided that you want to go full time with your photography, or you think your business could do with a bit of a boost, keep reading.
Don’t take marketing for granted
If you’re a great photographer people will definitely recommend you to friends, but that can’t be all you rely on for finding new clients. Start a marketing calendar, get yourself to photography events, and ensure you’ve got a great and cohesive brand that you can push. Put your name out there on social media, get involved in competitions, anything to keep pushing yourself and finding new clients.
Develop your style
The photography market is fairly saturated, so it’s crucial that you set yourself apart from the rest. A personal style means people know what they’re getting with you, and people with a love for that style will know to seek you out. While it’s important to be flexible, and cover a range of different subjects and styles, always come back to your personal touch - it’s what will help you stand out in the crowd.
Make customer service a priority
Repeat custom and friend referrals will make up a good part of your business, as will online reviews and competitions, so it’s important not to make any enemies. Ensure every client you work with has nothing but a great experience, and try to go above and beyond your call of duty to make sure of it. If there are ever any problems, deal with them efficiently, honestly, and with a level head, and the client will still leave with a great opinion on the service.
Have the best technology
In this day and age, it’s not enough to just have a great camera and a good tripod. In order to push photography businesses to the next level people are thinking up all sorts of weird and wonderful ways to be original or branch out. Drone technology is becoming particularly popular with photographers for taking epic shots in touch and remote locations. If this is something that interests you, contact Coptrz for more information on how drones could help your photography business.
If you’ve got a flair for writing as well as taking photos, start keeping a blog. It helps people to get to know you and your business, while also putting yourself out there as a photographer that can be trusted. You can write about absolutely anything, but everyday photography tips and technology reviews are bound to be popular.
If you’re trying to grow your photography business, take some time to work out where you’d like to get to, what your company ethos is, and work hard to put yourself out there. Good luck.
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