This truly is the era of online everything, so whether you run a butchers, a bakers, or a candlestick makers, you need to be online. A social media presence is essential, but a clear, coherent, and up to date website is where most customers will find out about you. The world wide web is teeming with dreadful websites, so be sure not to join the swarm. It needs to be customer, and mobile, friendly, interesting, and most of all, easy to navigate. Here are just a few essential features for your first website.
A straightforward web address
First things first, what are people actually going to type into the address bar to find your site? They’re probably not going to bother if it seems like a collection of random letters, numbers, and punctuation marks. Keep your domain name simple, straightforward, and relevant to your brand. It’s all part of the cohesive image.
An engaging bio
When people go to your site, the first thing they’ll want to see is an “about me” section. Who are you, what do you do, what products and services do you offer, and where are you based? It’s all pretty straightforward stuff. Make it eye-catching but easy to read, and avoid a 3000-word essay - the basic gist of who you are is all they need at this point.
A simple, coherent design
Your website needs to be easy to navigate, quick to load, and look good. Website development isn’t as easy as it looks, so asking a professional for help is the best way to get a product that you’re actually pleased with. Links need to be clear between pages, and it needs to be clearly laid out for simple navigation. If you’re going to the effort of putting important information on your site, you’re going to want people to be able to find it.
Easy to find contact details
One of the main reasons people visit the websites of businesses is to find contact information, so don’t keep it hidden. All it takes it an email address, telephone number, and a postal address, if it’s relevant. If possible, dot it around in a couple of places - the bottom of the site is a common place, so many people know to look there, but you can always include a box on your front page containing the relevant information for expediency’s sake.
Experience is the best promotion. If you’ve had some good quality feedback from customers, ask them if they mind you using their comments on your website in the form of testimonials - it can really help to put potential customers at ease when they see that previous customers have had great experiences.
Good quality content
Finally, and perhaps most importantly, ensure that your content is relevant, interesting, and up to date. Not only does this help to optimise you in search engine results, but it is also engaging to interested parties too. A basic understanding of SEO and keyword optimisation always helps as well.
Your website is what many people form their first impressions on, so make the most of it and make it engaging.
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