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“Have Fun, Do Good, Play Mobile." That's the mantra of Zuul Labs, an indie game developer out of Huntington Beach, California.
On May 19, the company unveiled a Kickstarter campaign in an effort to use crowd-source funding to develop its inaugural game, "Tall Tails."
The dog-themed game, which includes subtle teachings of the animal rescue process, also has a charitable element to it. A percentage of game profits will go to rescue dog charities.
“We've created an entertaining game that raises money and awareness for animals who need homes,” said Rachel Valentine, Zuul Labs marketing and brand manager.
About "Tall Tails" via
"Master every puzzle, collect special items, and get combo rewards as you fill every level with color, and bring the magical storybooks to life."
With puzzles ranging from creative to challenging, "Tall Tails" appeals to all audiences, especially dog lovers, and will initially launch on iOS and Android, creators said.
Creating Games That Give Back
While the app is free, similar to other games like "Candy Crush" there are in app purchases available to help players power up.
A percentage of game profits will go to rescue dog charities, game developers said. In the future Zuul Labs hopes to create a series of charitable games, each supporting a unique cause.
How You Can Help
As mobile games can be expensive to develop, the Zuul Labs team is reaching out directly to consumers via Kickstarter for support.
"Financing, managing and creating the artwork, development, promotion and distribution is a massive undertaking. Kickstarter's crowd-source funding is an incredible boon to the indie development community, providing a way for consumers to support and participate in the process. This democratization helps foster new products, creative freedom and risk taking," developers said.
Early supporters and investors are rewarded with a variety of perks, from having your name listed in the game credits to being among the first to test it out.
To read more or to contribute click here.
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