The world of online purchases and ecommerce means that there is a distinct lack of focus on the personal and common touch when it comes to the transaction between customer and business.
We all do our shopping through a website and expect to have our items delivered the next day, or even the same day! And for many people that works out fine, except the delivery turns up when you're not home, and have to go and get it from the sorting office.
It may be the death knell for so many, but setting up a physical store is a way to retrieve a sense of camaraderie that we so desperately need. So, what is the best way to set up (a) shop?
Decide On The Product
Much like in any retail, whether online or not, choosing your product will help you to determine a brand identity. If you choose to go down the specialist route, will this be one that has a dedicated customer base? Are you going for the specific, which may be considered niche for the location, or are you going to appeal to the more general customer?
Much like the landing page on a website, choosing how you set out your displays, and how attractive it is to the passing eye will be deciding factors in tempting customers to spend. Another factor is the size of your store, because if you are a small or medium-sized operation, you will need to make the checkout the focal point and have everything around it. Another trick to making the most of small spaces is to use the corners. As shelving tends to be in right angles, putting either adverts or display models in those corners will help you to make the most of your ability to advertise.
Using The Internet
As you are in person it doesn’t mean you can’t use the internet to gain a bigger following. By working across different platforms you are expanding your customer range. And by using customer follow up methods, such as email surveys, you can take the necessary steps to improve on the customer’s experience when they return to the store. Having a store in the age of the internet is a way to regain some of the personality that a lot of web businesses are lacking. So reconnect with your customers, but in both ways, on and offline.
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