Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
Business and technology go hand in hand. If you’re launching a new company, it often pays to invest in gadgets and gizmos. If you’re counting down the days until you go live or hit the shop floors or trade sales, here is an essential checklist to help you harness the power of modern tech.
Look around you on the street, the subway or the office, and you’re likely to see an endless stream of people glued to a glimmering neon screen. Cell phones have come a long way since the days of brick-shaped phones that could only be used to make calls and send texts. Today, there is a never-ending series of possibilities. With that tiny device you hold in your hands, you can do almost anything imaginable. You can order groceries, book a hair appointment, video call a colleague and track the latest movements in the stock market. For a business owner, having a smartphone is essential. We use our phones for all kinds of leisure pursuits, but it can also be an incredibly useful tool for work purposes. Your phone enables you to communicate with partners, employees, and investors. It also enables you to track your social media accounts, keep tabs on your digital marketing campaign, and also look into what competitors are doing.
You’ll need security systems for both your physical and virtual assets. We live in a world where it’s not just possible to break into a building and steal equipment and technology. Cybercrime is also a real danger for businesses operating in the 21st century. Before you launch your new business, make sure you have the relevant systems in place to protect your investment and personal data. If you don’t know the first thing about modern security measures, it’s worth doing some research, such as reading alarm reviews the Frontpoint Security system and comparing brands. Today, you can benefit from packages that link your alarm to your smartphone, so you can watch the cameras, and adjust the settings from anywhere. To protect online files and sensitive data, you’ll need advanced security software.
We use our phones all the time these days, but there’s a limit to how much you can do on your smartphone. A laptop enables you to complete a variety of work-related tasks with the advantage that you can take it anywhere. You can work on a train, a bus, or in a cafe. Most public places have wifi now so you can work whenever and wherever you want. You can link your laptop, tablet, and phone together to share, save, and view files instantly. If you’re on the move all the time, go for a lightweight option.
Using your laptop, tablet, and smartphone, you can take charge of your social media accounts, and connect with clients wherever you are. Being accessible is extremely important. If you have customers who have questions they wish to ask before making a purchase, for example, it’s essential to be able to respond quickly. If you don’t see the message until the next day, you’re likely to lose out on the sale. You can increase interactivity with potential clients through your website, as well as sites like Facebook and Instagram. Enable live chat or provide an online inquiry portal.
It’s not technically a gadget, but cloud services are highly recommended for business owners, especially those with an interest in online business. Using the cloud enables you to access and back up files without even giving it a second thought. The cloud is a virtual phenomenon, which most of us use frequently without even realizing. It affords you the ability to do all kinds of work tasks online. You may find that you have to invest in additional storage over the course of time, but this is easy to do.
Launching a business is very exciting, but also probably rather stressful. In business, there’s often a fine line between success and failure, and using the right technology can make all the difference. If you’re new to business, you can use technology to save you time and effort, grow your business, and make the way you work more efficient. Modern tech also enables you to communicate with targeted groups of people, as well as individuals, from almost anywhere in the world. Before you go in all guns blazing, think about whether you’re geared up for the months ahead, and investigate ways in which technology could increase your chances of success.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Horne.
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