Read on to find out how you can do this from both a style and business angle, read on.
Beat The Entertainment
The first method for ensuring that you are in line with the current zeitgeist is to be the brand that sets it. That means you need to have your finger on the pulse of wider trends in media, accessories, current affairs, and shopping and draw your themes from there.
For example, the Valentino line of haute couture medieval inspired dresses begun in 2014 appealed to the Games of Thrones aesthetic that has been trending heavily since. Something that ensures the garments got loads of coverage and were shared on social media.
In this way, by ensuring your ideas are on the pulse and making them concrete in your lines, you become the trend leader. This then guarantees that you are at the forefront of the fashion industry. Something that can help you gain media coverage, and increase your profits.
On the financial side of thighs, timing in the fashion industry is also vital in many ways. First of all, you need to have the considerable funds to launch a line available at just the right time. Whether that is SS in February and March or AW in September and October with in-season showing now happening.
You also need to be able to collate your company's financial data quickly, clearly and easily. The reason for this is that it enables you to summarize key trends and figures and demonstrate the commercial viability of possible designs for the future. Something that is vital if you want to stay afloat as a label.
To do this, you may need to get your IT department involved. Alternatively speak to a company that specializes in financial modelling in Excel, as they can help you to automate this process and create visualizations that are effective and clear for everyone in your company to access.
Last of all production is a huge issue that is related to timing in the fashion industry. The reasons for this being that you need to ensure that you can get the garments made and shipped within a tight timescale. Both so they can be first on the market in that style, and to ensure that your business can keep up with the continually shifting fashions that appear throughout the year.
To do this, focus on two areas. The first is the relationship that you have with your production and manufacturing team. Ensure communication is good and realistic timescales are being given and estimated by both sides.
Also, make sure that you choose, and have an effective relationship with your suppliers. This is because, without the materials to make the garments, nothing will get done on time. This is something that can, through delays, put your whole business at risk.
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