Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
Running a successful business promotion can really make the difference between you excelling and luring many more customers to your business to wasting cash and potentially failing as a business. Promotion is an aspect of marketing that simply cannot be ignored. People love to think like they have gotten a bargain, so will naturally be attracted to all kinds of promotions. Technology can help you get the most of of your promotion in many different ways. Here are ways in which you can ensure you promotion goes well.
Go For Digital Signs
Signage has really changed over the last few years and now digital signs are becoming ever more popular. Use them on your storefront to tell people about your promotion. You can use banner stands too, inside or out which can specifically tell people about what you are offering. The bonus with a digital display is that you can change what it shows. So you could have two separate offers cycling over on a loop. One product may pull someone in, but the other may pull in another. So by doing this you are literally doubling your sales capacity. You can really get involved with these too, get your staff outside interacting with people walking past and make sure they can’t miss the cool digital display. Hand out leaflets and offer samples, really pull people in.
Use Email Technology To Inform
Email marketing is a great way of using tech to inform people about your wonderful new promotion. Every time you decide to promote something, then send an email out to your email list. This should be comprised of all the people who have ever purchased from you and maybe more. Sure, they can be annoying, but at the same time the majority of people would rather know about a promotion than not, so don’t worry too much. The issues start when you send these out all the time, then it can become annoying. Don’t do this as your business could lose respect and as a result future customers who will just unsubscribe from your mail list all together.
Use Your Website
Your website likely has much traffic each day. So don’t let them come on through without telling them about your promotion. Change the coding so a clear banner, which is a clickable link, is displayed at the top. This way they can click straight through to the promotion. Many people forget about this and lose many potential customers. Playing with the code can be quite tricky, so if you didn’t develop the site yourself you may want to hire a pro developer to do it for you. You can get a freelancer to do it too so shop around for the best price. Better pay for that then mess it up and bring the whole site offline. Make sure it is quite obvious you have a promotion and ensure the products that are on offer are all correctly marked down and the new prices are easy to work out, otherwise you will just frustrate people and they will leave your website.
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