As the popularity of video games continues to rise, players are increasingly turning to mobile to indulge their passion. In fact, about a third of mobile gamers in the U.S. are defined as “avid gamers,” who spend more than nine hours a week on average playing mobile games on smartphones. For marketers who want to reach this valuable audience, here is new data from Greenberg Inc. about the importance of this growing consumer group and how they engage online.
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