A lot of marketing in business is done by reaching out to folks. By putting your message out there and hoping it’s saying the right things.
But there’s another kind of marketing. It’s called inbound marketing. It’s how you appear to people who come to you, instead of you going to them.
Focusing on it can change a lot about how your business is perceived.
Let’s start by looking at where you’re planting your proverbial flag. A business website can do the company a lot of good, so long as it’s designed well. You need to make sure that you have a sitemap that makes sense, that makes it easy for visitors to jump from any one page to the other. You should also make sure that the front page isn’t overloaded with content. Keep it light, with just enough information to get people interested and clicking further. Otherwise, people will be overwhelmed and might not even bother to keep reading.
The social media
Social media is one of the best ways to start sending out content and building a community around the business. You just need to make sure that you’re doing it in the right places. It’s all about looking at the market, supporting and gaining the support of businesses that share it with you. Make sure you have people who are going to share and talk about your content before you start delivering on it. A business social media account with no engagement is not a confident sight for customers to see.
If you want to deliver content that’s bigger and more detailed, setting up a blog is the way to do it. Not only does it give people another reason to visit your business site, building worthwhile traffic for you. It also gives you the chance to demonstrate your expertise with informative, engaging content. Sproutcontent.com names those as just a couple of the advantages of setting up a business blog.
The real details
When you go online to a business site, look at their ‘about us’ or ‘contact us’ page. Does it give you a real address or real phone number? Personally, I’m very wary of sites that don’t. I feel like I can’t trust a business if I don’t know that they have some physical basis in reality. Of course, some smaller businesses don’t want to share an address that isn’t the most prestigious. Which is understandable. Consider services that help you build that prestige like mail forwarding - yourvirtualofficelondon.co.uk.
The place itself
If you do have a physical business you’re willing to invite people to, make sure that it’s an office that will impress people. Set up a waiting area that’s attractive and neat. Set-up a coffee machine or even distractions so people can have a pleasant experience while visiting the business.
You need to make sure that your business looks professional, competent and trustworthy from every angle. Even if it’s online only, you need to show the real people and the real expertise behind it. We hope the tips above help you do that.
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