The Very Many Benefits Of Running A Blog For Personal & Business Gain

Blogs are found all over the internet. From blogs dealing with business strategy, insightful tech solutions such as those found here, or even fitness articles that can help you become a better self. You can be sure that if you have an interest in it, someone also does to the point where they find it necessary to write a blog about it. This is the magic and the beauty of the internet - everyone has a platform.

Luckily, there are many benefits to running a blog and very little in the way of downsides. Sites like Blogspot or Wordpress exist to help you run a blog for little cost, limiting the initial fee of entry regarding money, effort and time. This can be a great platform for you to chart your journey, bestow your wisdom, or simply get more connected and in touch with communities you care about. But the benefits of running a blog are numerous, and they extend even past personal use. Even businesses can benefit from running them. We’ll explain a few tips for running one, and then list those benefits, to get you excited enough to start. Without further ado:

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Tips 

Maintenance

You need to ensure that your blog is always reachable, especially if running it for business and exposure reasons. A blog that is down and inaccessible can turn off a prospective customer simply because it looks unprofessional. If affiliate marketing, it might even annoy your clients, because no one wants to pay for hosting for a platform that doesn’t work as intended. This is why having at least part of your IT responsible directly for its upkeep is of paramount importance.

​If running a blog yourself, finding information online about any problems you could be experiencing client or server side will help you. Imbuing yourself with some rudimentary wisdom about how to solve an error establishing a database connection, how to contact your blogging service provider, or what domain service to choose will only serve to improve your long-term success.

Make It Relevant

Padding, or blogs that only serve marketing purposes are quickly weeded out in the consciousness of those viewing quite rapidly.

​With the modern super-connected always-online culture, people are quite adept at filtering out obviously bad or untrustworthy content. They aren’t stupid. They know when they're simply marketed to.

This is why crafted, informative posts should be your top priority, and it should bring something more to the table than what it takes from those viewing, such as their time.

People want to read a blog post and have the time and effort rewarded, so see if you can bring a unique approach to your guides, tips, or explorations of subjects that they’d struggle to find elsewhere.

Benefits

The benefits of blogging are numerous, and can even be monetized. Here are but a few ways blogging for personal or business gain can be worthwhile.

Monetization

Tasteful advertising spaces, SEO (search engine optimization hosting,) and subtly selling affiliate marketing products can all help you make a flat fee from your content creation. The success of all three of these depends on how much or little you imbue your webpage with. Too much SEO, obvious advertising or affiliate marketing will only deter those away from your webpage. Even search engine optimization, which until recently has been a complete friend to Google, is now somewhat under fire. Of course, Google see the benefits of raising relevant content for businesses, but they have recently tightened their algorithms to mean that they will punish those who spam unnecessary keywords, or content that is overly wordy without really getting to the heart of an issue.

Sprinkle your affiliate marketing strategies subtly, and host content on your blog that has no ulterior motive to keep it legitimate and authoritative. Actually put effort into your blog, and try not to see it as some simple and easy money making strategy. This will only reduce your ability to both secure future affiliate marketing and will hamper your ability to encourage people to visit your referral links. As with anything, careful forethought is a must here.

Exposure

In the age of shallow insightful comments through social media and overly obtuse advertising methods, people are crying out for informative content. If you make an effort to craft yourself into an authority in the discipline you’d like to blog about, you are guaranteed to gain exposure that increases exponentially. Luckily, unlike the past days of blogging when it first became a trend, it’s now incredibly easy for your posts to be shared among friends, family, and the public alike. Gaining an audience through your blog allows you to direct that audience elsewhere.

This is why blogging is a great resource for businesses to use to bring attention to their website, and you’ve probably seen this all over the web. For example, a business interested in gardening might collect information about all of the great gardening events going on over the summer, and while you read that post and get excited, you’re more likely to look at the website’s product line and maybe even make a purchase. In this instance, no affiliate marketing was ever used. You didn’t say to the client that they should visit you, they were naturally drawn to you through their pursuit, and this is a much more organic and least offensive way of doing business online.

Fun
Running a blog is genuinely fun. No matter your express aim - if you’re a small business that simply wants to expand its marketing strategy, or an individual trying to sell a book, running a blog can be an intrinsically enjoyable experience that lightens your workday and provides you with the necessary time to hone your understanding of the industry you enjoy writing about.

Running a blog is easier than ever, and it only takes a few moments to get started. No matter who you are, you can benefit from running a blog for both personal and business gain with just a few easy clicks. So what are you waiting for?

Need help choosing the name of your blog?
Check out this guide:
22 Best Free Blog Title Generators