From Candy Crush to Call of Duty there are a multitude of behind the scenes work that goes into the design, launch, and marketing of today’s most popular games.
#SashaTalksTech got an inside peek into this at the 2014 LA Games Conference at the Roosevelt Hotel in Hollywood.
Hundreds of the top names in business, technology, games, media, and entertainment gathered to network, do deals, and share ideas at the 8th annual conference hosted by Digital Media Wire (DMW).
“As the game industry grows and evolves, we believe that relationships forged between individuals at events like ours will help to shape the future of the industry,” said Ned Sherman DMW’s CEO.
While big names like Facebook and Playstation were in attendance, there were also a slew of companies that you may have never heard of that are working hard to help developers create, market, share, and sell the games we all know and love. More about them below!
Photos via Gabriel Joel
Say you download a game from the app store and you invite three of your friends to join you. Guess what? You are a connector! Ninja Metrics helps game developers track and target their most valuable and influential customers. This can definitely come in handy for game creators who want to track which users are more likely to spend money and share the game. They can also tell who is most likely to quit.
If you've played games on your phone or tablet, then you may be familiar with some of AdColony's work. The company is a mobile video ad network which offers full-screen video ads on some of the most popular apps in the world across Apple's iOS and Google's Android platforms. What makes AdColony unique is its Instant-Play™ technology. Like the name alludes to, the videos play instantly, no buffering and no delays. Will Kassoy, the chief executive of AdColony, told GamesBeat the results have been good because the ads deliver videos that users want to see, such as game or movie trailers.
Independent Game Developers Association
Interested in gaming as a hobby? It can also become a career! Just take a look at the Independent Game Developers Association as an example. With chapters across the globe, the IGDA is an international network of collaborative projects and communities comprised of individuals from all fields of game development - from programmers and producers to writers and artists. Curious and want to learn more? Check out an IGDA event in your neighborhood!
I really enjoyed #LAGC and I'm looking forward to checking out some of DMW's upcoming events:
Digital Media Wire Week in NYC
This includes the NY Games Conference, Digital Music Forum, and the Future of Television Forum
Digital Entertainment World in LA
This is a joint venture with IDG World Expo
For more info click here.
Tags: #LAGC, LA Games Conference, Digital Media wire, Ninja Metrics,AdColonyFiksu, Free My Apps, Sasha Horne, Sasha Talks Tech, #SashaTallksTech
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