|
|
The marketingIt’s how you want most people to first see the business, so it’s obvious that most of the effort is going to go into the marketing of the business. Online, this is all about how you bring people to the site and ensuring it gives the right impression. Using targeted content, landing pages, and conversion rate optimization, you can craft a site that’s more than just planting a flag on the internet. You can make sure it’s telling potential customers exactly what they want to hear. The rep![]() Word-of-mouth is often taken as a more trustworthy gauge of how a business is, however. Past customer relationships gone sour, misleading content from other sources, and lingering news that’s out of date can all affect your reputation. Reputation management teams like Reputationdefender use strategies within search engines, for instance, to make sure that incorrect, negative pages aren’t allowed to take top spot on the front page. Of course, even better is fostering good word of mouth by staying connected to your community online and asking for testimonials from happy customers. The peopleIf you have an engaged, motivated team that likes where they work, you should be using them to their fullest extent. Giving them all customer service training is a beginning. Branding them with things like Imagin Badges during trade shows and other public events and giving them the opportunity to interface with potential customers more offers even better results. Corporate culture matters to the consumer these days. Take care of it and let it shine through direct interaction with your team. The premises![]() Whether it’s a storefront or an office, you should expect visitors at some point. Whether it’s the consumer or a business partner, the impression still matters. An office needs to be more than suited to the employees. Creating a pleasant environment and ensuring you have a proper reception, taking visitor comfort into account, makes you look like a professional. Anything else makes you look like the opposite. The purchaseOnline or offline, the greatest impression is made at the point-of-sale. Handle it wrong and you can ensure that customer isn’t coming back. Online, clunky, long-winded sales processes can even lead to them abandoning the purchase altogether. From breadcrumb navigation on ecommerce sites to quick, intuitive point-of-sale terminals in the real world, tech is the way to make purchasing a lot simpler.
It takes a detailed and thorough approach to make sure that your first impressions always go well. But it’s worth it. The discovery and interest phases of the customer journey are some of the most important. Get it right and you have more chances to convert the leads you need. Leave a Reply. |
sasha talks tech, Sasha Horne, Silicon Beach, LA Tech, Tech LA, LA Tech Scene, Los Angeles Life, Los Angeles socialite, ABC Whodunnit, Melina Alves, Brazil, Kam Perez, Cris Cross, Dana Davis Blake, Geno Smith, Don Tayback, Dontae Mosbey, Sherri Marsh, Reality TV Star, TV Host, Los Angeles TV Host, Reporter LA, Sasha Beaufort SC, Beaufort High School Notable Alumni, College of Charleston Notable Alumni, Georgetown University Notable Alumni, Team Southern Belles, Air Force Veteran, Black Girls Tech, Black Nerds, Blerds, Black girls rock, Black girls code, Social media superstar, black tech blogger, black tech la, Black Hollywood, Tech in Motion, Tech in Motion LA, CNN Master's Fellow, CNN Graduate Fellowship, Reality TV where are they now, |
Tech News You Can (Actually) Use
Why Being A Flexible Investor Matters
Health Tech & Wellness