Every start-up brand needs a healthy customer base to thrive. Your pool of customers doesn't have to fill an entire stadium or be scattered throughout the globe. They are just a few people who enjoy your product enough to be very vocal about it.
Nothing damages a business' reputation more than a company who doesn't engage with their customers. When complaints are raised, you need to respond in kind. Failure to make yourself accessible will cost you serious reputation points. Not to mention points measured in dollars.
Read on for five strategies you can use to keep your customers engaged.
Enable Crisis Control
Mistakes are going to happen with start-up companies. Whether those errors are considered honest or incompetent will depends on the customer's perspective.
âConducting a customer survey is a good way of gauging their experiences. Their feedback can help you continue your current track or change it. Your customer service department should also retain a customer success agent. This agent frequently checks in with a client to ensure their order is being filled and shipped.
deepen Existing Connections
Social media establishes a customer connection that is stronger than e-mail. It's easy to create a page for your business with photos and almost daily updates. But, are you inviting enough feedback?
Diversify your social media options by encouraging active conversation. Re-circulate customer-generated content. A simple shout-out or review is enough cause to respond with gratitude for their input.
Create Insightful Content
Your online content, be it text or video, must run on solid facts about your brand. The content should entertain potential customers while informing them about your brand.
Give them the same guidance you would a new employee about your company. In a way, you're selling the customers on your business' philosophy. Let them know what sets your products from others like it.
Create informative content addressing some key points. A microbrewery might make a behind-the-scenes video about their process. Dress makers can use Instagram to post photos of newly made clothing and accessories.
Offer Customer Incentives
Offering incentives in exchange for customer feedback is common because it works. It encourages communication while rewarding the patron for their loyalty.
These loyalty programs come in many forms. Some places offer punch cards that guarantee a free service after so many points or reward coupons for home appliances. This is way you can keep track of how much business you get from those customers while retaining their patronage.
Track and Measure Your Engagement
While the above strategies can cultivate customer experiences, they all share a common thread. Each serves to monitor, measure, and evaluate the scope of your digital marketing.
âMeasuring engagement could never be easier thanks to online analytical tools. Programs like Google Analytics act as a one way mirror into the visitor's browsing habits. Use the data garnered from this to improve your online content. Adjust the site's layout to be more convenient. Create targeted content for areas that attract the most interest. Business leaders succeed when they follow in the footsteps of their customers.
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