When we talk about technology, we imagine futuristic software and devices. But the truth is that everything in modern life is a result of technology - it’s just a question of the time we live in framing our thoughts. Don’t forget, at one point way back in early human history; technology could include two sticks, rubbed together to make fire. Or a piece of sharpened flint on a stick to create a weapon. And all those tools are still relevant today, albeit in a slightly different form.
It’s peculiar, then, that many advertisers are turning their backs on the traditional means of advertising, looking to the many digital and online platforms that exist these days instead. While the likes of Facebook and online advertising can be beneficial, they are not replacing the traditional methods just yet. Here a few of those old school technologies of advertising that are still more relevant today more than you might think.
The printing press
There’s no doubt that many newspapers are struggling to compete with the online world at the moment. But advertisers and marketing departments forget about them at their peril. Newspapers still have access to millions of people on a daily basis, and regular ads in them can help you grow your customers by a significant amount.
You would think with all the clamour about digital marketing that simple - and ancient - advertising technology like the billboard would now be irrelevant, But nothing could be further from the truth. Big brands still want their names in front of the millions that walk past billboards every day. And let’s not forget that even the likes of Twitter realise that billboards still have a place. In fact, combining the traditional billboard with modern tech is becoming an exciting development, and there are some impressive examples of these old and new technologies combining that are incredible.
It wasn’t long ago that digital marketers all over the world were claiming that TV advertising was dead. But that dramatic impact isn’t looking likely to happen for some time. Working with a film production company to create compelling, awesome adverts is still one of the best ways to get exposure for your brand.
Another old school technology that once ruled the world is still incredibly relevant for businesses. Radio ads are cheap as chips these days and can give marketing departments an enormous return on investment if you pitch them right. In fact, there is a lot of evidence that you don’t even have to create a likable ad for it to pay off - as long as it is memorable. All those horrendous, catchy jingles might make you feel nauseous, but there is a good reason advertisers use them - they are incredibly useful. Whether it’s national ads or just a small campaign on your local radio station, don’t ignore the impact the good old radio can give to your business.
So, there you have it - sometimes it’s not always the best idea to follow the latest trends. Could your business benefit from using old school tech for marketing? Give me your thoughts in the comments section below!
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