While we may have operated retail and commerce from the world of brick and mortar stores in the past, the majority of us are wising up to the fact that there’s an awful lot of money to be made in the world of E-commerce.
With the success of online retailing giants like Amazon leading the game, increasing numbers of small businesses are beginning to realize the importance of developing some sort of online presence of their own.
So, if you’re ready to step up your digital presence, but aren’t quite sure where to get started, you’re in the right place. Stick with us as we guide you through the process of crafting the perfect online presence for your brand!
Your main focus when it comes to developing your online presence should be your website. Why? Well, because it’s your main point of contact with customers who actually intend to spend money with you. It’s where you develop your brand and brand aesthetics. It’s where you showcase your products in their best light. It’s where you communicate with your customers directly and where you can most easily gather their contact details in order to keep in touch with them in the future. Perhaps most importantly, it’s where you process sales and generate profit. So, it deserves investment and attention to detail. So, where do you start? Nowadays, many people think that setting up a website can take just a few seconds. While this may be technically true, as you can createa site and have it working on a basic level within minutes, you do need to dedicate several hours to get it to look and function the way you desire.
This involves details such as incorporating color schemes, your logo, branded fonts, and headers or banners. Then you can focus on navigation which helps your consumers to get from one page to another. Too many companies ignore this aspect of web design, as it is so basic. But effective navigation can help to ensure that your customers stay on the page rather than leaving. Once the page is finally up and running, you need to ensure that it stays up and running. Look into Magento Website Maintenance Services, which will be able to help you get the most out of all of the time, cash, and hard work you’ve already invested in your site. They will also be able to help you to optimize your page’s performance and monitor process workflow! Remember that each time you upload new items, you need to ensure that their product photographs and product descriptions should fit in well with the rest of your site, so it’s best to bring the same professionals who have freelanced for you previously to photograph and write up descriptions for new collections. This will add a sense of consistency to your page.
The three main social media apps used today are Facebook, Instagram, and Twitter. There’s no doubt about it. Just look at the user figures. Facebook has over one billion active profiles. Instagram is used by at least one hundred million individuals each and every month. Twitter has an average of three hundred and thirty million users active every month. Having a large social media presence and following can be extremely beneficial for your small business. Think about it. If you want your brand to be seen by as many people online as possible, surely you want to showcase it where the majority of web users are directing their attention.
This means making the most of social media platforms and the audiences that they can open you up to. Making your social media presence as appealing as possible is actually a relatively simple process.
These platforms are designed to be user-friendly and extremely simple to use, as they are designed for ordinary members of the public who may not have extensive technological knowledge.
This means that you probably won’t have to call in professional help when setting up your social media feeds in the same way that you might have to when setting up a website. Instead, you simply set up new profiles on each of these platforms for your brand. Most social media platforms now have options for business pages, so make use of these when they are available, as they have special features such as spaces to include business profiles, contact addresses, and store locators.
Thanks to the types of targeted advertising that many social media platforms use, your money should go far, as your ads will appear on the feeds of people who are already showing an active interest in the products you’re selling and competitor brands.
These are just two areas of the web, but at the end of the day, they are the most important and influential and so should be your main areas of focus! Developing them is by no means easy but will definitely be worth every ounce of effort. You also need to remember that the hard work doesn’t end once your site and social media have been set up. They need constant maintenance and updating. So take your time - the more you learn in the first place, the easier your ongoing work will become!
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