There are a few companies out there that can get away with doing things the way they’ve always been done because that’s exactly what customers expect them to do. If they didn’t have the tradition and history, then they wouldn’t be that company. It is highly unlikely, however, that your business is one of these companies, and as such, have an old school approach business is more likely to make you appear dated rather than quaint. Here are a few ways you can bring your company into the 21st century.
Bringing Your Business To The Device Generation
Devices are absolutely everywhere, and their ubiquity is only going to get more and more profound in the coming years, when the millennials who have their devices as an extension of themselves are in control of the world. Still, even now, a large percentage of online activity takes place on a smartphone or tablet device, and if your website isn’t setup to cater for this audience then you’re going to be left behind. Having a mobile responsive website is essential, as is making sure you’re a presence on the popular social media sites that people are visiting through their devices.
Upgrading Your Infrastructure
Now, we’re fairly confident you’re not using dial-up internet in your office, but still, is your office as modern as it could be? There have been giant leaps in the essential details of workspaces over the past few years. Business phone systems have been given a modern makeover, with more and more companies routing all their communication via the internet, which is cheaper to run and often offers a more customisable experience. Elsewhere, the rise of cloud storage is ensuring that a company’s vital details are kept safe. Even if disaster should strike their premises, their important data banks will still be just as accessible as before.
Keeping Things Safe
The 21st century has boosted productivity, but it has also brought with it new concerns surrounding privacy, data, and how it’s accessed. If you have insufficient cyber protection policies in place, then you’re opening yourself up to be targeted by criminals who can gain access to your information and cause problems that can be difficult for small businesses to recover from. You always have to be one step ahead when it comes to security: if you haven’t updated yours in a while, then it’ll be as easy for a hacker to crack as it is for us to today hack coded messages from World War II: that is, very easy!
Going beyond the technology and software that give your company a modern feel, you’ll also be well served by introducing more modern practices into your company culture. More casual working clothes, flexible working hours, social gatherings, and more innovative ideas have been shown to improve employee morale and productivity. You don’t have to be as wacky or outlandish as the big companies of Silicon Valley, but relaxing some of the stiffer, older working habits might be beneficial to you, your workers, and your company.
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