It has been 24 years since the internet became a resource that was free for the world to use - until this time, it wasn’t a royalty free resource. Since then, the internet has come a very long way - today it’s a resource that 85% of the population uses on a daily basis. There’s no getting away from the fact that the internet has become an integral part of society and daily life for the masses. We can watch memes of silly animals - ten years ago the term ‘meme’ didn’t even exist, share photos of our avocado brunches, and go shopping from the comfort of our own homes. The internet has changed the world forever.
By changing the way in which we socialize and shop, the internet has inadvertently changed the way that we market products and services. As a result of this, businesses have had to change how their market themselves and the methods that they use to market their products or services. Businesses that have failed to embrace the internet and all the opportunities that come with it, tend to have closed their doors. The internet has changed marketing in many ways - let’s take a look at the incredible marketing methods it has given us (and how beneficial they can be).
Websites & Ecommerce
One of the best marketing methods there is, is a website. Today, anyone can set up a website. There are free options and paid ones. There are pre-designed themes or personalized ones to choose from. There are different designs and layouts to select from, some of which feature an ecommerce section.
Studies have shown that today when a consumer recognizes a want or need, such as the need for a new pair of shoes, their search will almost always begin online. Statistics show that 81% of shoppers will head online to search for a product (or service) that they want or need. Websites and ecommerce stores have allowed business owners to escape the high costs that come with owning a physical business premises, instead allowing them to run their businesses for a much lower price by running them virtually. Add a blog to your website and utilize content marketing, and it will become the ultimate marketing tool.
In 1994 the very first advertising banner went live, with Google Adwords following in 2000. Google Adwords allows businesses to reach their target audience by using the search phrases used to determine what adverts are most likely to appeal to each different user, making targeting potential customers easier for businesses.
Today, digital advertising isn’t limited simply to search engines, it utilizes the entire internet, from social media sites to music streaming services like Spotify. There are all sorts of advertising options, with the most popular being SEO, rtb media, and PPC marketing. Each method differs slightly in terms of how it works, but each is as highly effective as the next.
Emailing might have been around longer than the internet has as a resource for searching and sharing, but the email of the past is incredibly different to the email programs that we use today. Email marketing is an incredibly effective digital marketing tool and one that a lot of businesses could no longer function without.
Email marketing is used for a wide range of task, including sharing deals and discounts, introducing new products and services, sharing tips, encouraging customers to leave reviews, and inviting people to competitions and events. Email campaigns are a vital part of today’s marketing and is a resource that many businesses could no longer function without.
The internet has changed the face of marketing and has made the process of sharing products and services, much quicker, easier, and more effective.
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