OK, so you’ve just launched your startup business - congratulations! However, starting a business is one thing; surviving - and thriving - is another entirely.
The simple truth is that hundreds and thousands of new products and services arrive on the market every single year. And almost nine out of ten of them will fail within two.
There are plenty of reasons why, of course, but one of the most important is that startups can’t get any traction. Why is that? It’s because it can be incredibly difficult for a new business to compete with more experienced rivals in the credibility stakes.
However, it’s not an insurmountable issue. With a few smart tactics and a different approach, it’s possible for startups to prove their credibility in several different ways. Let’s take a look at everything you need to know about establishing credibility, authority, and trust in your new business.
First of all, make sure your message is clear, distinct, and inspiring. Look into your values, too - what do you stand for, and why does your existence improve people’s lives? Be passionate, be authentic, and commit to your message, values, and culture wholeheartedly and you will instantly impress your audience.
Does your business look the part? Modern consumers can sniff out a dud within seconds, so great presentation is vital. Start by looking at your website - is it as good as it can be? If not, find a designer to come and help create something that is appealing and easy to use. Great search engine rankings are important, too, so find a digital marketing agency to work with you to climb your way up the SERPs. Finally, does your business look professional in the real world, too? Dress to impress, find a professional office, and make sure all your printed marketing materials are consistent and well presented.
Many startups fail because they shoot too early. A product might not be ready for the market, for example, or a service isn’t quite up to scratch, leading to customer disappointment and a less-than-appealing reputation. While your business doesn’t have to be perfect, it needs to be ready for the market.
Long before you launch your product or service, you should be proving your industry knowledge and authority. Create a blog on your website and give people helpful, intriguing, and challenging advice and tips. Guest post on the top blogs in your sector, too, and try and find ways of giving industry media a story. Perhaps you could create an interesting report based on stats that you have managed to dig up, for example.
Don’t be surprised if you are challenged and opposed as a new business. The simple fact is that the more you expose your business, the more people are going to hate what you do. You can’t make everyone happy, however, so this shouldn’t cause you any discouragement. Instead, prepare yourself to fight for what you believe in, stay true to those beliefs, and focus on creating loyal and long-lasting customers. Good luck!
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