Businesses of all shapes and sizes can use similar marketing tactics to make sure they’re growing at the right rate. Just because your business is small doesn’t mean you should be putting any less effort into your marketing. It’s just as important to make an effort in targeting your audience so you can reach your full potential. One thing that can really improve your marketing efforts, is the press release. If you haven’t started using this form of marketing yet, this post will tell you why you should. Here are the reasons your business needs to utilize press releases right now:
Get Coverage In Magazines, Blogs, Podcasts, Etc
The great thing about a press release is that you can easily get lots of coverage. One place picks up a story and it quickly spread to the next place, like a domino effect. Worldwide distribution becomes easy, and there’s always the possibility of it going viral.
Creating a press release can be pretty inexpensive when you think about it. It’s easy enough to write your own, and then all you need to do is look at hiring a press release distribution service like Press Bomb to get it out there. It’s always an affordable option compared to paid advertising.
You Don’t Need An ‘Oprah’ Story
You don’t need to be rags to riches or have a sob story worthy of the news. Saying you have nothing to announce is no excuse. You could do a press release on:
The list goes on!
Start Looking Like An Expert In Your Niche
With a press release you can help to expand public knowledge, and look like an expert in your niche. Establishing yourself as an expert is one of the most powerful things you’ll do.
Improve Your SEO
A multitude of things can improve your SEO, including press release distribution. The more ways you improve your SEO naturally, the better and more long lasting the results.
Improve Your Brand Image
Improving your brand image is always beneficial. Announcing the goings on in your company, sharing information and improving SEO is going to improve your brand image tenfold!
Now you should see why your business needs to get to work on your press release right now! Don’t worry if you haven’t got time to put one together yourself. You can hire a content writer to do it for you, and simply give them a brief to help them get it right. You don’t need to take any time away from what you do best if you don’t want to. The most important thing is that you make a plan to get yours out there as soon as possible!
The best thing about this type of marketing is that there’s no limit to how often you can do it!
What do you think of using press releases for business? Leave your thoughts below.
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