It’s a big cliché, but it’s a cliché for a reason, making a name for yourself in business is all about making your image stand out. By making the best impression you can, you will stand head and shoulders above any of your competitors. While this is a very easy thing to say, the actual execution of the idea can be very difficult indeed, which is why the idea is always the most difficult part. Thanks to the internet, there is no end of companies catering to the niche. The topic of the Hard Middle has been one that is discussed as a way for ecommerce businesses to trade effectively, by not aiming for mass-communication but rather aiming for the fringes, you are finding a way to continually make a living with your company. As niche businesses go, you have a lot to choose from, and here are some to think about and take inspiration from.
A Candy Shop
People will never get tired of candy, and as the modern supermarkets provide chocolate and the usual stuff, it’s the old style candy shops that appeal to all ages. From the young child that is wild-eyed with wonder at the amount of candy in one place to the child’s grandparents and great-grandparents who remember them from their youth and have wonderful memories of spending their last few pennies on boiled sweets. Using bespoke pouches is a great way to personalize your business and really push that image of yesteryear onto your products. For those that need to trade online, you can do a mail order service, or be specific in your niches by doing boxes that are from a certain decade, really capitalizing on the rose-tinted memories of customers.
A Cuddle Company
Is selling candy too normal for you? Take comfort in the fact (quite literally) that there are businesses whose sole purpose is to enable those who don’t have the option to cuddle a loved one to… you guessed it, cuddle another person. Cuddle Party is a non-profit organization whose aim is to explore non-sexual touch, and while it may sound off the wall, it has varied amounts of success!
A Sock Pair…Of Three?
Yes, a company that sells socks in groups of three instead of the standard pair. This is very clever because we almost always end up losing one sock, leaving us lacking in comfort, and so it eliminates any worry when you do your laundry because you’ve always got one spare! The great idea of any business is one that takes a look at a basic human problem and markets a solution that is absolutely essential.
These are a few simple approaches to capturing the imagination of your customer base. There are businesses that professionally nag you to complete tasks and even companies that send poop in a box to the person you hate the most in the world. There is a market for everything and anything, so you just need to put your mind to it, and conjure up images of the olden days or fulfill a basic human need or solve a problem.
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