Finding ways to connect with visitors to your website is no mean feat. Building trust and securing return visits from the people that are ending up on your site is one of the most challenging things about owning an online business.
Whether you have an online retail website or whether your site is an online blog, sharing valuable content with readers, finding a way to get your site visitors to ‘like’ you should be at the heart of everything you do.
As people have more choice than ever before, people can be fickle when it comes to the sites that they choose to visit, whether that is to buy something, to look for a service or to gain valuable information. If you are not offering what they want, in a way that they want, they will soon find a site that does. And whilst you can not be everything to everyone, you can make sure that you are working towards connecting with your target market and are carving out a personality for your business that makes you likeable, approachable and essentially wins the long-term trust of those people.
First of all your website has to create the right first impression and the way that is done is through great website design. If you launched your site years ago and haven’t touched it since, chances are you are losing business due to your outdated design, interface and overall usability. Hiring someone to take on the web design for your small business is one of the most important things that you can do, if you have no idea of web design and development yourself.
So spend time looking through your site to determine if it is really doing your business justice or whether it is in need of a serious refresh and face-lift.
People like to hear other opinions and they respect businesses with firm and articulate opinions. As a businesses owner, when your goal is to be liked by your consumers it is common to feel like you have to be neutral, polite, non-controversial and to sit on the fence about most things. Whilst this is certainly a very professional approach it is not always necessarily always the best way to present yourself when looking for loyal followers and customers.
Thoughts and opinions are some of the biggest factors when it comes to deciding whether you like someone or not, or whether or not you feel you will get on with them or not. The same applies to website owners and the interaction and connection that can grow with your consumers through the things that you say and the stances that you take.
Of course we are not suggesting publishing negative or scathing opinions and thoughts that make you look bitter or mean. It is more using your opinions to shape the personality of your brand in order to build meaningful connections with your consumers. Is it not better to strongly resonate with 40% of your visitors in a deep and meaningful way, than never having an opinion and therefore having a weaker connection with a slightly larger audience? So this should be food for thought when it comes to the way that you choose to position yourself, the content that you promote on and outside of your site and the personality that you are continually carving out for your brand.
One of the main things that will make your brand more likable and in turn attract more business is by creating a brand that revolves around value. Building and promoting the value of your online business comes down to your approach to content, sales and marketing. All businesses’ focus should be on how they can add value to their customers lives and from there, how that can be promoted so that people know about this great product or service that delivers exactly what they are looking for. If you can do that then the visitors to your site will be more loyal and your sales will improve as a result.
Think about the best ways that you can promote your values through the marketing that you do. You have many tools at your disposal to do this. Everything from carefully constructed emails through to multi-faceted communication strategies on social media platforms, should all be planned in order to transmit your values, in order to make deeper connections with your clients and to, in turn become a more likeable company.
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