There is no hiding from the fact that businesses need some form of digital footprint to survive these days. Whether you are solely based online or have some form of physical face to face business, a digital footprint can enhance the way you do business. It might be in terms of sales from your website or simply general advertisement online. However, I think many small businesses could do with improving their digital footprint in some way, perhaps allowing them to be seen in what can be saturated market online, especially in particular industries. I thought I would share with you some of the my thoughts on how you could improve yours, thinking smartly and making subtle changes.
Outsourcing is Your Friend
First of all, you may think it is counterproductive to outsource things like marketing and digital enhancement, but sometimes you just can’t give it the level of expertise it needs to really make your business shine. Sometimes using a marketing agency into developing strategies to help your social media audience grow. There will be areas that you can grow your digital footprint, but in terms of a general overhaul it is definitely worth considering outsourcing and getting the professionals to do their thing. Want a free consult on your digital footprint, use code STT19 to get a complimentary 30 minute consult with Sasha. Click here to submit your biz for consideration.
Success on Socials
One thing you can do starting right now is work on your social media posts. This might mean sharing something a little different than your usual sales orientated status. It might be that you like the idea of sharing something to do with your industry, a helpful posts, maybe asking a bit about your following. Be creative with it as well such as sharing imagery or video content. It would make the world of difference to your feed and it can also be eye catching for others in their feeds.
It is all well and good being present online, but if you are not engaging with your audience then it will all be for nothing. You need to respond to comments, messages and even ask questions to encourage engagement on your posts. This helps in terms of algorithms online and it can also help your business be more approachable in terms of sales and moving forward.
Enhance your Cyber-security and sales strategy
Sometimes when it comes to the online side of things, you need to think about protecting your business and the cybersecurity sales strategy that can go along with it. Sometimes the subtle changes that you can make to your online presence can do the world of good to improving your sales and digital footprint.
Invest in Your Website
Finally, it is all well and good advertising the right way and spreading the awareness and message through social media, but if your website isn’t up to scratch then at that point you will lose the customer and your hard work will be for nothing. Your website needs to be responsive, informative with correct information. Again a digital agency can help develop your site if coding or web development is not your thing.
I hope that this has given you some food for thought in terms of the future of your digital footprint.
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