Move over Barbie and Bratz, there’s a new doll in town aiming to empower young girls to explore business leadership roles.
It's no secret there is still an imbalance when it comes to male vs. female CEOs and executives. And what better source to change these statistics than to reach out to young girls of the next generation?!
iBesties are a fun and modern alternative to the current dolls on the shelf and empower girls in the areas of business, technology and STEM learning.
The story of middle school techies are making terms like coding, design, and entrepreneur into the minds of young girls.
iBesties was created by child therapist Jenae Hetikamp and Gina Heitkamp, a tech-savvy MBA who has always lamented the gender disparity in technology and entrepreneurship careers.
From "Digital Diva" to "Gadget Girl" to "Business Boss" there is a doll suited for each different tech avenue. The project is currently being crowdfunded via Kickstarter and you still have time to support.
Click here to check out the Kickstarter campaign.
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