With all the ups and downs of being a business owner, one thing is for sure; to succeed, you need to listen to your consumers. It’s important to them that you’re operating sustainably, giving thought to the social impact of sourcing your products, and reducing your carbon footprint. Although all of this sounds overwhelming, to begin with, technology is here to make it easier for your business to be green and up to date at all times.
We have found the best tech tools to help you adapt to the changes, make a difference in your community, and harvest gratitude and admiration while you’re at it.
Let’s start with the most obvious one, right? Small and medium-sized businesses everywhere are joining the paperless wagon and haven’t looked back since. Although the transition from being paper based to going paperless can be turbulent and hard to hammer down, once you get there, you’re in it for the long run.
By making use of cloud storage, you’re not only making it easier on Mother Nature by reducing the number of hard copies you produce every day - you’re also making your business operate more productively.
A reputable cloud storage system enables you in accessing information faster than ever, wherever you are, and streamlining the processes of your company. All of this sounds great already, but there’s more to it - by switching off that printer, you’re saving money on paper and ink as well.
If you’re used to restricting your employees’ social media usage, it’s a good idea to stop doing this. Besides from seeming like a bit of a control freak, you’re also revealing a lack of knowledge in this area; social media can, in fact, be an insightful tool for marketing, keeping an eye on your competitors, and researching your market.
Use the Internet as the vast resource it is, and only restrict the sites which pose a potential risk from hackers or other cyber attacks. Use it when choosing the right company setup to make sure you’ve sliced up the profit cake in a way that suits your business, and to research the best and newest technologies to take advantage of.
The technologies of today have made it increasingly easy to make your employees very happy to be working for you. Book them off one day per week to work from home, make use of telecommuting to keep in touch, and give yourself a pat on the shoulder for being an excellent boss as well as a good citizen.
That way, they’ll leave their car at home but still get the job done; start by checking out these systems to make that one day of the week as smooth as possible.
Even though it’s so easy to be green and profitable these days, only a handful of small businesses follows through with it. By taking advantage of new technology to be greener and allowing your employees to use social media, you’re already one step ahead of your competitors - and your customers will love you for it.
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