There's an app for everything so it's easy to see why an entrepreneur might be a bit hesitant to see the value in an already super crowded app marketplace.
The cost of building an app seems small when you consider the potential for increased business.
There are some distinct advantages that having an app brings to your company
Read on for some of the benefits of creating an app for your business venture, blog, or entrepreneurial endeavor.
Be A Resource For Your Customer
Are you simply looking to jump on the app bandwagon or do you have a way to stand out? That's the question you should ask yourself before going down the road of an app. Also don't forget to think outside of the box. What tidbits of info could you offer on a regular basis that would benefit your customer. Creating a resource that has meaning and adds value makes for an app that people won't delete after a few days.
Create A Buzz Around Your Blog
Creating a blog around topics of interest to your customers is a great way to market directly to them through the art of storytelling.
As ProBlogger explains, reading a "blog through an app means that they’re coming to your blog specifically. It’s a different level of engagement. They’re looking for this blog’s icon. They’re looking to interact with this blog each time. It’s not just one of a bunch of publications."
With an app, push notifications make it very easy to send messages to people who’ve downloaded your app.
If you are a small business accountant, sending out tax tips around January would be a great idea.
Or perhaps you are sharing information about a seasonal sale or a community event where you'll have a booth.
The more you establish a report with your audience, the more they trust you and develop a dedication to your brand. Having an app shows that your business is modern, trendy, and you’ll be able to show your customers what your brand stands for and go with them where ever they go.
Offer Better Service
Being able to instantly and anonymously take the pulse of your customer after a transaction is something that can offer candid feedback. Having an app is a great way to connect with customers real time so you can provide them with the best possible service.
Provide Value to Your Customers
A great of example of providing value is creating a rewards program. Not only does it provide customers discounts on the things they love, it gives you great information, allowing you the chance to use an entirely digital process to capture data on their purchases available to you instantly to make better internal business decisions.
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