When you first begin running your startup, you will probably find that you end up being a jack of all trades, so to speak. As the CEO you will be responsible for business management and development, of course. But you may also find that you end up performing the role of marketing executive, accountant, and HR manager (among others) all at the same time too. This is natural for a fledgling business, as very few people running start-ups have the cash flow to immediately invest in staff from day one. There will, however, come a time where you need to bring other people on board to help you manage all these various facets in a more organized manner. One key team that you need to develop is your marketing team. These people are responsible for pretty much all the attention your business receives - or the lack of it. A poor marketing team can result in your business ultimately drying up. After all, if you can't pull in any clients, there's no money, and if there's no money, you will struggle to keep your company afloat. Take a look at these three things you need to train your marketing team in so that you can throw out great campaigns again and again.
A marketing team that isn't well versed in social media is pretty much redundant in 21st-century business. If your current team isn't willing to do social media, you will only end up outsourcing social media staff, which could end up costing you a lot of money. Therefore it is wise to combine traditional marketing staff and social media managers, if you can, to create a kind of 'super team.' Plus, social media is now so interlinked with business marketing that it makes no sense to separate the two anymore. When hiring, look for people who already use social media on a personal level and those who understand how it can work for brands. You will find you have to do far less training with someone who is already immersed in it on a daily basis.
Compared to the world of social media marketing, press releases are old-school. But, they still play a very valuable role in millions of marketing campaigns across the world every day. Suggest to your team that they look at websites such as http://theprauthority.com/how-to-write-a-press-release/ can for guidance on how to craft the perfect press release. Also, have a solid list of media contacts to which you can distribute said release too - the more circulation, the better.
Video and photography
Modern marketing is hugely visual, as it is one of the best tactics to grab the attention of your audience. You will find that you get a lot more out of your marketing team if they are proficient in photography, videography or both. A well-made video can add another dimension to a campaign, and you will find that your target market can interact with it more organically.
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