More than 197 billion mobile apps were downloaded in 2017 alone.
This boost in downloads is only natural given our advances in technology in the past few years. Smartphones are the new normal, and new apps are released every day with promises to make our lives better in one way or another. With so many mobile apps to choose from, what sets yours apart? How can you keep consumers interested in your app while also keeping it stable amidst greater downloads?
The answer is more straightforward than you think. While things like monetization and features all play a part in the success of your app, it all comes down to one major component: effectiveness. Does your app work? Does it do what it’s supposed without crashing? If there are errors, how does it track them? In the age of competitive mobile downloads, users don’t have the patience for under-performing apps.
This guide tackles not only the best ways to boost your app effectiveness, but also crucial ways to track your errors in real-time so you can prevent future problems. While it’s impossible to avoid 100% of errors, these steps will make your problems easier to fix.
Earlier this year we wrote about Mercedes and their Super Bowl competition to give away a car.
The long and the short of it is that the game kept crashing so rather than get publicity for this cool contest, Mercedes was kind of roasted on social media.
Like said above, you’ll never prevent all potential challenges your app will face. Things sometimes happen that are unexpected, but that’s why pre-launch testing makes such a difference. While you can’t anticipate everything, you can prevent many of the biggest problems.
Before launching your app into the marketplace, conduct two rounds of testing. Your first round of testing should be from the developers themselves. This is known as alpha testing, and it’s an excellent way for developers to work out any big problems before regular users try the app for the first time.
After successfully completing rounds of alpha testing, continue to beta testing. Beta testing is where a select group of users will try the app themselves. This is where you’ll get the most insight into the user experience. Track problems and find solutions as they occur. Ask for valuable testimonials about ways to improve and the best market for your app.
Alpha and beta testing should eliminate the bulk of potential app problems before launch so you can have a smooth kick-off. Learning the pain points of your beta users also is a way to add value to your app, leading to more monetization opportunities down the road.
Know Your Metrics
Your effectiveness all depends on your metrics. In the world of app development, there are many metrics to pay attention to in order to stay on top of your app progress. The most obvious metric is app downloads. How many people are downloading the app in the first place? If you’re struggling to see the right number of downloads, consider investing in stronger marketing or trying things like landing pages, app listing optimization, or even changing up your app icon.
Besides the number of downloads, you’ll need to narrow that number down to the active users. Not all downloads will be active, so this shows how many users are actually interacting with your app regularly. You can convert these numbers into the Average Revenue per User (ARPU) which is how much revenue an average user generates for the app. If you’re trying to attract investors or monetization opportunities, this number is essential. Calculate your own ARPU by dividing your total amount earned by your number of users.
These are just a few of the most important metrics to pay attention to during the lifecycle of your app. With so many new apps being introduced each day, it’s important to pay attention to your average users, amount earned, and feedback to stay ahead of the competition.
Tracking App Errors
Knowing when and how errors occur is the first step to preventing them from happening them again. The most common app error is crashing.
A crash is when your app closes abruptly while a user is using it.
The more often your app crashes, the less likely a user will continue to use your app. While you should be able to track the majority of crashes prior to launch through testing, critical issues can still occur after launch.
To track your errors in real-time, it’s worth investing in an app monitoring platform. Platforms like AppOptics can go beyond simple measurements by showing outliers, trends, and causes within your network. Withapplication performance monitoring & alerting by AppOptics, you can monitor everything all in one place to prevent future problems and strengthen your app.
If possible, commit to an app monitoring strategy before you launch your app. As a developer, you’ll need to decide on target metrics before the public is introduced to the app. Knowing what metrics matter and when to intervene is how you boost the overall success of your app. You don’t have time to waste when it comes to keeping your app relevant in this day and age. One too many problems will prevent users from trusting your app again, so your performance is significant.
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