As the new year approaches, we all start to look forward to what advances to expect in the new year with regard to tech trends.
In this article, we’re going to take a look at some of the hottest topics and anticipated trends in 2019, just one year away from the next decade which many strategists believe will herald a whole new wave of technological advances and societal shifts, as this is the milestone many organisations and governments have been working toward for the past few years.
CYBER ATTACKS AND THE NEED FOR MORE SECURITY
We’ve already seen the damage ransomware attacks can cause on huge organisations, and the trend of criminals taking to cybercrime rather than physical crime is an increasing concern. Indeed, one of the largest area of growth within IT is the security sector.
In addition to the ‘traditional’ hack of a company’s digital assets we can fear hacking into camera surveillance equipment for instance, and when it comes to preventing against and responding to cyber attacks, it’s a costly business… indeed, many businesses risk going bankrupt as a result of such security breaches.
WE WILL BECOME MORE REMOTE
With the rise of artificial intelligence, machine learning and automation… as you can see it here, humans are going to be moving more and more away from repetitive time consuming tasks that computers can take care of autonomously, and perhaps in a fraction of the time a human would.
In this sense, the workplace is going to become more remote, as whilst there’s always been a desire for a “freedom lifestyle” that the remote working lifestyle offers - in the next year or so we’re going to see more and more people being displaced by technology.
Of course, there are opportunities as well as threats within this, for instance, the idea that you can work remotely from anywhere in the world with an internet connection does open up many doors - yet, for those that come from a more traditional background, many jobs will be replaced by much more time and cost efficient machines.
MORE EMPOWERED PATIENTS
Healthcare is already become a more and more B2C focused industry, where empowered customers (thanks to the plethora of information available online) is creating more demanding and knowledgeable patients. Indeed, the days where the doctor knows best seem to be well and truly over - where not only are patients quizzing their doctors against independently researched medical advice, but they are challenging their opinions on the basis of the information they find.
Of course, the web and advances in DNA screening can create a state of hypochondria in many people, and often we rush to the worst conclusion - assuming it can’t possibly be a patch of dermatitis, it must be skin cancer… therefore, the medical advice that’s presented online is likely to become more streamlined and structured to ensure patients are getting access to the right information rather than suffering from “information overload” and coming to the worst of conclusions. One are to look out for is tech implants within healthcare.
5G WILL REPLACE 4G
With 5G being rolled out in 2019, businesses will start preparing how to leverage 5G capabilities. This will have a particularly strong impact on the area of downloading content and streaming 4K movies onto mobile devices.
In turn content creators will be more focused on the high visual quality of their content, filming in 4K will become the norm rather than the standard 1080HD. The challenge for current devices is that they may not be equipped to handle the increased aptitude of such high speeds - meaning there will be a surge toward new devices with 5G capabilities.
The concept of workplace wellness will become an increasing trend, to the point it will no longer be seen as a trend and will be more adopted as a common practice - yet, technology is due to play a much larger part in employee wellness, mostly due to the exponential growth of data and the tools being developed to make sense of that data and glean meaningful insight.
Maturing technologies like A.I. and natural language processing are going to empower companies to gather more qualitative data and insight into the working lives of their employees - meaning they will be able to make more personalized adaptations and recommendations to enhance the wellness of each individual employee.
Peronalisation has already shifted its status from a nice to have, to an expectation, yet in 2019 - due to the vast insights and algorithms available, consumers are now looking at personalisation as a “standard” rather than a nice to have.
In this sense, we will go beyond customisation and marketing communication is going to become more akin to a tailored conversation aligned with the unique needs and preferences of the particular person they are reaching out to.
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