In this day and age, technology is constantly evolving and improving. Companies must be constantly aware of these tech changes in order to stay on top of the competition. Failure to stay up to date with technology could be disastrous for a company’s profits. For example, not that long ago Nokia used to be the world’s leading mobile phone supplier, however, failure to adapt to changing technologies and innovations caused Nokia to be crushed by its competitors. Now, Nokia owns less than a 3% share of the global smartphone market. In contrast, companies such as Tesla have vaulted ahead of competitors by constantly innovating and using new technologies in creative ways. Below are five tech trends that businesses should take advantage of in 2018 in order to stay ahead of competitors and expand their market share.
Voice technology such as Amazon’s Alexa or Google’s Assistant is blowing up massively. Voice activated devices were the hottest electronic device for the 2017 holiday season, and the market is showing no signs of slowing down in 2018. Research shows that 16% of Americans now own a voice activated device, a 128% increase since January 2017. In addition, a whopping 7% of all Americans bought at least one voice activated device in 2017’s holiday season. So why is this important for businesses?
Figuring out how to tap into this new tech trend will be vital to the success of many companies. It is evident that voice activated devices are in the homes of many Americans, and that number is likely to grow. The number of devices could reach the mass levels of production that mobile phones or tablets have previously reached. That’s a lot of people a company could market to! Thus, it is imperative for companies to come up with creative ways to tap into this new market and find a way to market their product or business through all these new voice activated devices.
One of the more interesting and exciting tech trends to watch in 2018 is virtual reality. Virtual Reality (VR) products such as Facebook’s Oculus Rift, HTC’s Vive, Samsung’s Gear VR, Google’s Daydream View, and Sony’s Playstation VR have all been around for a while, but the virtual reality market is poised for a big 2018.
One of the biggest reasons VR could have such a big year are the introductions of VR sports broadcasts to the mainstream. Verizon recently streamed the Super Bowl in VR in 5G, and Spanish broadcasting company Telemundo has plans to stream this years World Cup in VR. If companies continue to innovate, Virtual Reality may completely change how consumers watch television. Currently, VR headsets sell for a couple hundred dollars. If companies can find a way to tap into the virtual reality market by doing something innovative such as creating a “VR commercial”, then may tap into a virtual gold mine of a market.
One of the more convenient trends sweeping the market are convertible laptops. Ever wish your laptop could easily fold into a tablet for easier transportation, or ever wish your tablet had a keyboard for easier typing? Well, with a convertible laptop you can have the best of both worlds. Convertible laptops offer many things such as functionality, portability, and ease of access, making them very attractive to a younger audience. Since they offer more flexibility than a traditional laptop and more power and ability than a traditional tablet, it is not unreasonable to believe that convertible laptops will continue to eat up more market share in 2018. Look for convertible devices such as the Lenova X1 Yoga to be a major trend among college students and the younger audience this year. This trend may increase the mobile market share and further stress the importance of the mobile marketing strategies of companies.
People have been talking about it for years, but is 2018 finally the year where Artificial Intelligence (A.I) takes a major leap? For example, companies are using AI to monitor the consumption of utilities and to maximize energy efficiency. The recent rapid development process of A.I has opened up many new opportunities for companies. Companies such as Netflix, Facebook, Amazon, and Google are now utilizing A.I to enhance their businesses. For example, Netflix uses A.I to improve stream quality and fix bandwidth issues. While we may not see fully functional human like A.I’s like in the movies this year, A.I will still be an important trend to watch in 2018. If businesses can utilize A.I properly such as Netflix has, then they will potentially have a major leg up on the competition.
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