So you've started a business, you've got some loyal clients and now you are ready to take things to the next level.
From marketing and branding to the tech you use to service your customers, there are dozens of areas where you could work to improve. The tough part comes in deciding where you should place your resources and what really needs your attention.
While each stage in the customer retention process has its purpose, today's on-demand society has put great communication skills as a driving factor in customer retention. That means as a business owner the way you communicate with your customers directly affects your bottom line.
Read on for four tech communication tools that will upgrade your small business.
I remember my very first email address, it was 1997 and I signed up for a free account via Yahoo. My pre-teen millennial brain couldn't even fathom just how important email would become as a form of daily communication.
It may be called an "e-newsletter" but it isn't just about sharing information. Effective email marketing campaigns tell a story.
Another way to sweeten the deal is to offer a “little extra.” Customers often return when they get special rewards from a business because it is an added value they perceive as present that motivates them to come back again and again.
As an entrepreneur, you should always consider the value you can add to a client experience. Sending a message to say Happy Birthday and offering a special promotion can go a long way.
Small Business Phone System
While BYO Device is a trend in startups, most companies need some sort of "official" phone service. This is particularly true if your business has a physical office space.
One resource for small businesses is VoIP or Voice over Internet Protocol. VoIP is a type of technology that allows its users to make calls using the broadband Internet rather than the conventional or analog phone system.
The cost of using a VoIP is typically much more affordable than using a conventional phone.
Social Media Marketing
From posting on Facebook to LinkedIn articles there are so many free social media tools that allow you to amplify your voice and share your brand story with the masses. A study by Sprout Social, a social media software company found that 79% of Millennials and 84% of other generations prefer brands to let their personalities shine on Facebook,
What's On the Web?
When is the last time you Googled your company? What about your competition. It's extremely important as a small business owner to take charge of your web presence through social media and your digital presence as a whole, starting with your website.
If you don't have a website, you need to invest in one ASAP. If you don't know anything about coding, don't worry. That's where CMS sites come in. CMS is short for Content Management System, the back end of your website. The most popular CMS for small biz owners is Wordpress because it is easy to customize and makes it easy to add to the site as your business grows.
What are some of the tech areas that could use your focus? Tell us in the comments below!
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