The average person spends around 90 minutes on their phone every day. Over the course of a year, that adds up to about 23 days spent scrolling. Phone usage is only likely to increase with younger generations using theirs a lot more than their parents. Some people might consider that a bad thing, suggesting that it’s not healthy to spend so much time staring at a screen. But if you’re a business owner, you should consider it an opportunity.
Mobile advertising is one of the best, but also most neglected forms of advertising. It’s so effective because if you’re using other forms of online marketing, you’re only reaching people when they sit down at their computer. Traditional forms of advertising have an even smaller reach but when you’re using mobile advertising, your potential customers are literally carrying your marketing materials around in their pocket all day every day and you can always reach them wherever they are. It’s also cost effective as a marketing platform which makes it ideal for new businesses that have a limited budget. If you’re not making good use of it, read this list of the best ways to use mobile marketing to promote your small business.
Video games used to be fairly niche but in the last decade or so, they’ve moved into the mainstream. Developers are creating games that suit every taste and more people are playing them on a daily basis. Mobile phone games have blown up recently too, as the technology improves and they can start to match the quality of console and PC games to some extent.
Loads of people, myself included, are playing games on their mobile on a daily basis and a third of players in the US would consider themselves ‘avid gamers.’ My current obsession is Toon Blast!
There are some games that players have to buy, and some that are free but include smaller in-game purchases to make their money. But the majority of games on the app store are free and fund themselves with adverts, some offering in-game bonuses if players watch a short promotional video. This is a great opportunity for marketing because banner ads on games are cheap but you’ll reach a lot of people. Users also tend to play the same games every day so they’ll be exposed to your ads on a regular basis and players are also likely to tell their friends about a good game. That means they’ll be reaching new potential customers without you having to put in any extra work.
Create Your Own App
As well as relying on other apps to promote your business, you could also create your own. Making your own dedicated app for the company is a great way to improve your customer experience and turn them into repeat customers. If you’re selling products online, your own app is a great way to streamline the process for the customer. The easier you make it for them, the more likely they are to make purchases. You can also send offers and deals direct to their phone which also increases the likelihood of somebody making a purchase. As soon as somebody downloads your app, they’ll see your logo every time they take their phone out of their pocket, which is great for improving brand recognition.
Creating your own app is a great way to promote your business but you’ve got to make sure that you get it right. The first thing to consider is what functions the app will have. People aren’t going to download an app that doesn’t do anything useful. If you’re selling products then you’ve got a clear use for the app. But if you’re not selling direct to customers, you’ll have to think of something else. Creating your own game is an option, if it’s good, you’ll get a lot of people playing it and subtly advertise to them at the same time. Next off, you need to think about how you’re going to pay for it. So, how much does it cost to make an app?
The short answer is, probably more than you think. There are some mobile app makers that you can use yourself. If you go down that route, you’re looking at spending at least $2,000, probably a lot more if you want more features. The problem with the mobile app builders is that you can only create a fairly basic app. If you want people to be able to make purchases etc. on there, you’ll have to get a proper programmer to write the app for you. In which case, you’re looking at spending up to $250,000 to make a decent app. If you can’t afford to do it properly, it’s better to wait until you can save up the cash and do it right.
Location Based Advertising
Location based advertising is one of the greatest mobile advertising innovations and if you’re running a business with a physical premises, like a restaurant or a shop, it’s perfect for you. It works by using the GPS on people’s phones to identify people that are nearby. Then it’ll target adverts toward them.
Imagine somebody is walking through the city near to your business, all of a sudden, they see an advert telling them that you’ve got a sale on and you’re just around the corner. They’re far more likely to stop in if they’re nearby, rather than going out of their way to travel all the way there.
The other major benefit of location based advertising is that it’s highly customization. You could always send a push notification to anybody that walks near to your store, but that’s a lot of wasted effort because the majority won’t be part of your target demographic. But you can tailor your campaign based on purchasing history, apps that they’ve downloaded in the past and their location history. By combining all of their information, you can ensure that you’re only targeting the right people.
Mobile marketing is the most effective platform out there right now and if you’re not taking full advantage of it, you’re not spending your marketing budget effectively.
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