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Type your favorite celebrity’s name into Facebook and you are likely to find hundreds of pages, groups and profiles with thousands of fans.
So if you are an A-list star wanting to take control of your social media presence and leverage your fan base, where do you start?
R&B singer Usher and actor Mark Wahlberg along with dozens of other big name companies and brands, have turned to theAudience, a start-up that helps celebrities go viral by creating buzz-worthy social media stir.
“We are everything that the online audience finds exciting, and all of the opportunities that this ‘new world order’ presents,” ~theAudience.com
TheAudience was created through a partnership between Sean Parker (Napster, Facebook’s first president) , Ari Emanuel (Hollywood Talent Exec who inspired the Entourage character Ari Gold) and Oliver Luckett, a social media pioneer who (among other things) helped Disney manage its cartoon characters’ online presence via NYTimes.
On Thursday, Luckett shared his predictions at General Assembly’s “The Future of Social Media,” panel at WeWork Hollywood.
“We’re a little bit like the man behind the curtain,” Luckett, told Mashable in an interview last fall.
After hearing Luckett share some of his professional success stories and his visions and predictions on the future, I’m thinking his new nickname should be the “Great and Powerful Oz” of social media.
A few takeaways from Luckett's talk:
1) TheAudience took rapper Pitbull from “Mr. 305″ to “Mr.Worldwide”, literally.Their research found the entertainer had a huge, untapped social media following in countries where his records were never even sold.
2)Google + is going to be huge and has killer photo editing/enhancement features.
3. If you don’t know who Nash Grier is, look him up. (Grier has more followers on Vine than Ellen DeGeneres, Miley Cyrus and Justin Bieber via ABC News)
4 . Selfies are the meme of the year
5. More photos are being shared on Snapchat than Facebook.
6. “You don’t hear anyone in this room talking about a YouTube killer.” Facebook? Yes. Snapchat? Yes. Myspace? Yes. YouTube is in equilibrium,” -Oliver Luckett
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