Whatever your personal view of technology - whether it’s a good thing or a bad thing for humanity - there’s no doubt that tech is what is going to define entrepreneurs of the future. Today, we live in a world where we already have billboards that can advertise to you based on your gender, as well as mobile apps that can measure our behaviour patterns and send us timely coupons to our phones.
This technology has been called “disruptive.” It’s technology that explodes old ways of doing things and replaces them with something completely new. Think of electricity, the motor car and the internet: they all dramatically changed the face of business forever.
Here is a roundup of some of the latest developments in tech that your startup should investigate.
The idea that a computer could look at your face and actually recognise it as you was science fiction just a few years ago. But now, thanks to machine learning, it’s possible.
He is also using technology to build what he calls more “digitally precise messages.” Being able to understand the context of the situation means that any product advertisements can be more timely and up-to-the-minute. If software, for example, detects that somebody is having a conversation about what to eat for dinner, it can show an advert for pizza.
The internet is becoming more and more important for businesses and, as a result, they are finding themselves having to pay more attention to everything from site design to how they market to get more traffic. Products like Complete Connect Ltd - Direct Attach Cables are being used to make the process of getting online easier and faster, helping customers connect to sites quicker. And there are companies developing technologies that are also developing technologies to measure the effectiveness of things like banner ads in real time.
Take EyeTrackShop, for instance. It’s a firm that wants to use eye-tracking technology to see which types of banner ads, print ads and website pages are most effective. It’s meant to be a step up from A/B testing, a system whereby companies trial different page designs or advert styles to see which are most effective. Eye tracking technology is currently working with more than 6 million users who have their webcams turned on, allowing marketers to see which kinds of marketing are most effective.
According to Gartner, many companies are now starting to play around with new apps that listen to what people are doing. This, they say, is going to freak some consumers out, but the idea is to listen to what you’re doing and tailoring the relevant advertising for the situation.
Yahoo recently signalled their interest in the technology though their acquisition of IntoNow, a listening technology company that can tell what people are watching on TV.
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