Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
Starting a business is a high-stakes game, there’s no doubt about that. Most startups fail within two years, in case you weren’t sure of just how high-risk it was. But it’s not just that the market can be a hard nut to crack. That’s a part of it, but it’s not the most dangerous. No, it’s the simple risks that might seem uncommon, but have torn down investment after investment. So, we’re going to look at how you would protect yours.
Protecting your idea
The product or service idea, the brand and the intellectual materials of the business are the most basic. They’re also some of the most liable to be stolen. Whether it’s bigger businesses looking to stamp out the competition or new arrivals looking to ape off your success. If you let intellectual property theft go unchecked, it can cause irreversible damage to your brand.
Protecting your data
Speaking of irreversible damage, it’s recorded that, even in the most successful, businesses that suffer a data breach rarely survive for two years after the breach. Your plans, your financial details and, worst of all, customer data could be at risk if you’re not properly investing in your digital protections. The more data you contain and use, the more you should be willing to invest in its protection. This includes better training on access and password protocols, as well as malware defences, firewalls, and outsourced IT security.
Protecting your premises
If you’re a business that uses a lot of tech, then that equipment is vital to the business’s survival. Vehicles, manufacturing machinery, and computers are all high-value targets for criminals. Protect your business from crime by carrying out a risk assessment to find the most likely methods of access those criminals use. Securing those weak spots comes first. Whether that’s through securing entrances or using methods of deterrence like extra lighting, CCTV, and loud alarms. Of course, you also need to look at the risk of internal theft as well. A password protected inventory system can limit access and help you better keep people accountable of how stock moves.
Protecting those profits
You could be protecting all the assets to the best of your ability, but if you’re not using them well, it could be just as much of a waste. You need to properly identify challenges to optimal efficiency in the business. For instance, could you better use the man-hours available to you by with RNA automation tools to help you free up your employees’ time? A successful business always strives for the most efficient way to keep getting the results they expect. This doesn’t mean skimping on costs, but rather it can mean investing in improving your productivity with new tools.
To protect your business, you simply need to be more thorough. Make sure no-one can steal the assets that keep the business going. Get rid of the parts of the business that damage productivity and efficiency. Make sure you’re not liable to get hit with big costs just because you’re not paying attention. If you can’t handle those responsibilities, then perhaps you should reconsider making that investment in the first place.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Staar Horne.
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