Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
Have you always dreamed of starting your own small business? Have you longed to use your ideas to build an income that fits around your lifestyle so that you can wave goodbye to your boss and finally be free? If you’re someone who has always wanted to start a small business you’re not alone - statistics show that around one in three people dream of starting their own business.
However, a lot of us are put off of the idea due to the cost of it - launching a business doesn’t come cheap, or does it? If you’re willing to use technology to start your business and make it a virtual startup, then you could easily make your dreams come true on a small budget. This is because you can cut overhead costs significantly when starting an online business. Yes, it will take time, but like anything that’s worth making time and effort for, it will be worthwhile.
To help you get started, below is a list of the steps that you need to take. Take note of these and implement them in your business planning, and you can make your dream of starting your own business a reality.
Treat it like a business from the get-go
The biggest mistake that you can make when it comes to starting a business is not treating it like one. A lot of small business owners fail to treat their startup like a business, which causes them to look unprofessional and impacts their long-term success. Whatever you do, don’t make this mistake. From the get-go, be professional about your business. Put a business plan in place to follow, set yourself goals, and learn to manage your time efficiently to ensure that every task gets fitted in. The good news is that there is technology that can help you with all of this, from business planning to time management. From computer software to apps, there’s tech that you can take advantage of to make being professional about how you run your business easier.
Have a professional website designed
The most crucial piece of technology when it comes to starting a virtual business is your website. This is because it’s the hub of your business - it’s all people have to go by when considering buying from you, so it needs to be well-designed, easy to use and navigate, and most importantly, it needs to be professional. So instead of making a half-hearted attempt at designing your website yourself, it’s a good idea to outsource the task. Yes, it will cost you, but if a website is your biggest overhead cost for starting your business, you’re incredibly lucky. Along with an ‘About Us’, ‘Contact Us’, and ‘Our Services’ pages, it’s also important to add a blog page to your site, so that you can use SEO to boost your search engine ranking and increase the amount of traffic you get to your site.
Invest in your marketing
Advancements in technology have meant that when it comes to marketing, leaps and bounds in advertising methods have been made. There are so many methods of marketing to choose from these days, from budget-friendly options to more expensive marketing methods, so whatever your budget you don’t need to panic. One of the best (and most cost-effective) marketing methods is the use of social media - it has so much potential. However, a lot of startups aren’t making the most of it. Technology has meant that managing your social media accounts is easier than ever, thanks to the likes of Hootsuite and other social media management apps, running successful social media campaigns is incredibly simple to do.
So there you have it, a guide to how technology can be beneficial to virtual businesses, and how easy it is to start one, regardless of your budget.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Horne.
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