Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
To keep up with your competitors, it’s so important that your business is online. Otherwise, you will fall behind and lose out on potential customers. In fact, being online is often named one of the vital things you need for your business to succeed. Therefore, it’s so important that you do take your business to the next level. But for a lot of people, they can feel a little confuzzled when it comes to things like SEO and social media. And then they often go wrong when it comes to trying to implement it in their business. Therefore, here is some help you need to take your business into the 21st century.
It’s time to set up a website
The first thing you need to do if you want to make sure your business keeps up with its competitors is to set up a website. After all, as much as your shop or office in the local area might be making you money, you aren’t being seen by customers that are further afield. In fact, you are missing out on a wealth of customers who are not able to come to your local workplace. And then your company will never take the next step on the business ladder. After all, it’s likely you are just relying on word of mouth and local advertisements to get your business on the map. Therefore, to transform your business, you need to set up a website. Of course, it can leave you a bit confuzzled if it’s the first time you have made a website.
But there are a lot of sites out there which can help you to create your own site. In fact, you can often pay out for a website builder when you register for the domain name. Doing this can mean you can have a choice of layouts and themes for your site. And you won’t have to start from scratch. Of course, you could always hire a freelancer web designer to create one for you if you would prefer. It will be more unique and professional if you go down this route. And make sure that any writing on the site is well written and captures potential customers’ attention. You might want to get a copywriter to do it for you to ensure it’s great for your site! And once the site is all up and running, remember to add it to your business cards and any other marketing information!
Allow them to order online
For a lot of small businesses, they opt to have customers just buy from the store. After all, it can make it easier to have products just in one place. But in the modern century, most people are now going online when it comes to looking for goods or services. After all, they might not have the time to head to a store or office to get what they need. And if you are only selling through your store, you are limiting the number of customers. Therefore, you should allow people to order online for delivery too. That way, it makes it more convenient for them to just do this rather than coming to the store. And if you do this, you are more likely to get people from further afield ordering your product or service! Not only this but people can get more of the product if they need to. After all, you might only have one of the item in at the current time if they come to your store. So you might have bigger checkouts for your items online. You can even set up an account through Paypal which will keep the money safe, and make transactions easier.
You should implement SEO
It can be challenging enough when you have to do marketing offline. But when it comes to getting your message out there on the web, a lot of people require additional help. Therefore, if you are hoping to take your business into the 21st century, you will need to implement SEO tactics. After all, this can help to draw traffic to your website, and ensure you are seen by new customers. It can also help you to rocket to the top of the list on sites like Google. There are many options you could go down if you need help with SEO for your company. For one thing, you can hire a company who will deal with all the SEO. Or you might want to look into some form of SEO software which can tell you exactly what to do every day with your business. And with a lot of this software, you can test it first. For example, you can try Website Rocket for 7 days. And then you can soon enjoy hundreds of people visiting your site every day!
You should offer them virtual help
When people require help when it comes to a product or service, they want a quick answer. And while you might only deal via your phone at the moment, it’s likely they will want something a bit more tech-friendly, so they can contact you quickly while on the move. Setting up an email is good for a start to ensure they can message you while they are busy with their day. Just make sure you regularly check these, so you don’t miss out on any messages. But to take your company into the 21st century, you should set up virtual help on your site. In fact, you will notice a lot of companies are now using this to speak with their customers. When you click on a site, it will often come up with a box asking if you require any help. Using this format means you can quickly converse with a customer and might be able to give them the answer they need to make a purchase.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Horne.
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