Sasha Talks Tech
tech trends and digital lifestyle hacks
A business owner’s worst nightmare is to see the business they built from the ground up be taken from them by a larger corporation. It is their nightmare to see the business they have poured their heart into be taken over by a franchise. It is heartbreaking to see their business become one in a chain, rather than one on its own. Sometimes, however, a business ends up in a position which makes this fate an unavoidable one. Sometimes, for whatever reason, a business is drowning and the only way it can be saved is if it takes hold of the support offered by a chain company. And once a business takes this support it is a part of the chain company’s tide. If you don’t want your business to be swept up with this tide in the future you have to shore it up now. A few ways to do so can be found below.
For businesses, whether small or large, the main strategic focus is on market survival. For many, this means beginning in a position to compete with organizations of various sizes and capacities at the lowest possible cost. Running a highly competitive game at a low cost is never a simple task, but it helps businesses to shift their attention to essential obstacles on their growth journey: Time. Time is the main issue when it comes to running a successful business, especially because wasting time may be synonymous with productivity loss or even missing a market opportunity. In the great scheme of things, time remains a key priority of the business world. The best way to address the time pressure is to embrace smart tech and strategy in the professional environment. Beware, this doesn’t mean that purchasing the latest laptops and smartphones is the way forward. But it is about thinking differently about technology – if you’ve heard of the Millennial’s tech-savvy mindset, it’s exactly what you need. A smart business uses technology to save precious time to its human capital.
Technology seeps into every corner of our homes. Whether it’s the smartphone in your side pocket or the digital security system in your front hallway, small and large gadgets alike are unavoidable in the modern age. Of course, there’s a difference between necessary tech and fun tech. Perhaps you’ve always wanted a room in the house which could just be your room or at least a room which could be a form of escape after a long day at work. You’d fill it with all the coolest gadgets and forms of entertainment to create a proper chill zone.
Still, it’s hard to turn an idea into a reality. Creating a fun tech zone in your house will require space, and you might be struggling to think of where to begin. If that is the case then here are some top tips and tricks for creating a tech zone in your home which might prove to you that you don’t need to be a millionaire and you don’t need lots of space to do so.
Working for many people is a fact of life with nearly two-thirds of the population commuting to the workplace and either run a business or are employed to do a job in some form of working environment. One of the most common places to work is in an office like space. These days many jobs from being a lawyer to general administration can take place in an office environment. However, running a business from an office space may not be as straightforward as you imagine. There are common problems that any professional can expect to witness at some stage during their working life, but, it’s how you handle those issues that set you apart from the rest. So I thought it would be worth sharing with you some of the problems anyone can face in their office environment and offer some tips on how the professionals overcome them.
Most businesses are realizing that if they want to succeed, they need to have an online presence including social media, but more importantly a website.
However, in many ways, the internet is the new Wild West. It’s not a safe place to be if you’re unaware of the dangers. Those dangers are magnified when you have a site and you have a responsibility to guarantee not just your own safety but that of any customers or visitors.
So, what are those risks? Read on for the deets.
Marketing is a must for all businesses. Whether you’re selling a product or a service, you need to make sure that your clients know who you are and what you’re offering. If nobody knows that you exist, your business will fold pretty quickly.
Effective marketing can make your company sky-rocket. The problem is that it’s not always easy to get marketing right. If you’re a business owner with grand plans, here are some tips to ensure that you make the most of marketing.
Vintage and retro are big business. Everything goes around, and what’s out of fashion one season could be booming the next. From vintage clothes to retro gaming, everything comes around again. So, is it worth basing your business on something that has come before? There are pros and cons to the idea. The good news is that there will already be plenty of material to choose from. All you have to know is where to look for it. The cons are that trends can end as soon as they start. You could spend big bucks on something, only to find that you luck out when it comes time to sell.
But, if you tread carefully, an old business could see you on the path to success. The first thing you need to do is watch the trends. While some vintage fashions are short-lived, others continue to be popular across seasons. 1950s dress, for example, comes back time and again. Things seem a little more stable with gaming. There’s a big retro games community out there, and it appears to be ongoing. And, vintage houseware seems to be forever popular, too. Take some time to study your chosen field, and see which trends last longest. It’s also worth basing your business online to start with, rather than spending big on a business space. You can always grow if things get off the ground. But, never underestimate the power of online selling when it comes to making a new business out of the old. Here are some of the benefits online business offers.
Obviously, I wouldn’t encourage procrastinating whilst you should be working, but when you’ve next got a long lunch break and nothing to do, there’s some great tech you could be sinking your teeth into. Not literally, of course, but there are some truly sweet advancements in modern technology to get excited about when you’ve next got time to kill and you’re bored of staring at the wall for thirty minutes. If you’re wondering what the best ways to procras-tech-nate might be, here are just a few.
When you first begin running your startup, you will probably find that you end up being a jack of all trades, so to speak. As the CEO you will be responsible for business management and development, of course. But you may also find that you end up performing the role of marketing executive, accountant, and HR manager (among others) all at the same time too. This is natural for a fledgling business, as very few people running start-ups have the cash flow to immediately invest in staff from day one. There will, however, come a time where you need to bring other people on board to help you manage all these various facets in a more organized manner. One key team that you need to develop is your marketing team. These people are responsible for pretty much all the attention your business receives - or the lack of it. A poor marketing team can result in your business ultimately drying up. After all, if you can't pull in any clients, there's no money, and if there's no money, you will struggle to keep your company afloat. Take a look at these three things you need to train your marketing team in so that you can throw out great campaigns again and again.
Looking for ways to save money within your small business? You are not alone, as there are lots of businesses out there taking advantage of a wide range of products that are either cheap or free to use. In order to ensure you are using the right product for you, it is important to identify your business needs and goals, and then see what areas may need reinvigorating. Although owning a small business can often be expensive when starting out, reinvigorating it does not have to be. With some of these products you no longer have to burn a hole in your pocket to ensure your business runs successfully. With tools and services available to small and large businesses, the promise to cut costs to your business while also alleviating some of the stress involved with running a business has never been easier.
So it's been your lifelong dream to own your own business, but when you get there is not as easy as you though, is it?
There is so much to think about when you are responsible for everything, and something it can all become a little overwhelming.
But there are some ways that you can be better at business that can make a positive impact on your company. All without you having to take too much more on, or put more effort in. So read on to find out what they are.
For small businesses or startups outsourcing can be a lifeline, enabling it to compete with larger organizations without the overhead of lots of staff and large office costs.
Getting outsourcing right, however, can be hit or miss as not everything task will fit the outsourcing model.
If you are looking to outsource, here are 5 tasks we'd say pass on so you can focus on what's really important...growing your business or brand.
When you’re trying to get a business off the ground, the cheapest and easiest way to get your name is through creating your own website. If you’ve never made a website before, it can be difficult deciding how much information to include, and how it should be set up. There is a lot of pressure to get it right, because your website will be a reflection of your business, and a bad website isn’t a good advertisement.
If you’re stuck for ideas, here are a few recommendations for your company website.
Virtual reality is getting bigger. It isn’t as big as it could be; but it’s definitely getting bigger. There are many plans out there for virtual reality - plans that suggest it could rule the world.
This probably isn’t going to happen anytime soon. Facebook founder Mark Zuckerberg made a prediction that it could take anywhere from 5-10 years before virtual reality becomes mainstream. However, once it does, we could all have a brand new way of seeing the world. You could record memories in a way that allow you to almost relive them, as if you were doing them all over again.
Passive income. It’s every business owner’s dream. The chance to leave the work to someone (or something) else and be able to carry on profiting from your original idea. It offers flexibility, the ability to dip in and out at your leisure and manage your own time to fit with your lifestyle. What else could you want from it? However, it is essential to remember that it takes either a lot of time and effort or an extremely good idea to be able to get to the stage of earning a passive income. There are a lot of things that you need to do in order to take the pressure off either you or those working for you. So what do we need to start doing to get us on our way to sipping margaritas on the beach whilst still earning money?
To keep up with your competitors, it’s so important that your business is online. Otherwise, you will fall behind and lose out on potential customers. In fact, being online is often named one of the vital things you need for your business to succeed. Therefore, it’s so important that you do take your business to the next level. But for a lot of people, they can feel a little confuzzled when it comes to things like SEO and social media. And then they often go wrong when it comes to trying to implement it in their business. Therefore, here is some help you need to take your business into the 21st century.
We all pray and hope that a business disaster won’t happen. It could be a fire, a burglary, a flood or a vicious hack. Putting in preventative measures and having an emergency action plan in place can stop such a disaster from being the end of your business. Here are just a few ways to arm your business against any possible disaster.
As with almost everything, marketing has changed dramatically in the past decade or so. Not so long ago people were advertising their products, services and businesses in weekly publications like FreeAds and the Yellow Pages, and now it is all about digital marketing.
As such, it is hardly surprising that myths have arisen from the unknown, and factoids have spread so fast and furiously it is hard to tell what is real and what is fake (#fakenews).
That is why we are going to take the time to debunk a few of the marketing myths that have emerged in recent times, which should be able to help you rethink your strategies.
Some businesses are on it like a hawk, and some businesses don’t bother communicating it as much, but schooling your staff in data protection processes might be the thing that will save your business in more ways than one! Looking after your data should be your top priority when you are dealing with sensitive information, or you are scaling up your business to take on more employees. Why is dealing with data so important, and what can you do to make sure your staff know about the best ways to handle sensitive information?
Small businesses don’t have it easy when it comes to marketing. In fact, it’s downright impossible thanks to all of the conflicting information. Some posts like to preach about how new, online techniques are the only way forward. Another will say that a mixture of offline and online is the best option. What is an SME to do? The secret is to pick a method and stick with it for the best results. If you’re a modern marketing type of firm, these are the rules that will help.
According to recent figures, healthcare startups have risen steadily since the beginning of 2010. In fact, from 2010-14 the number grew by 200%. By any measurement, that is an astronomical increase. It’s no surprise that the industry is experiencing a boom at the moment. Everywhere you look there are changes to regulations and an aging population. When you put the two together, you get the opportunity to break down the glass ceiling as well as the demand for better care. A savvy entrepreneur would love to get involved, and here’s how.
The opening of a new bar is a great and wonderful thing. You have likely put days and thousands of hours of saving into your new venture. As such you need to ensure it goes well. So many new businesses fail in their first year of operation for reasons that can be circumvented with general ease. When opening a bar there are huge considerations to take into account. The article will assume you have already found a great location and even a building. This is one of the hardest parts because it involves much research into the local area concerning where to set up. The article mainly explores how you can make the internal area great. Which is of course what makes people stay and come back. You may have even considered some of these points, which is great. But look at the others and see if you can make them work for you.
Achieving any kind of visibility can be incredibly difficult as a startup. It takes a lot to persuade people that you are ready for business when you are just starting out, and no one has any idea of who you are or what you are about. So the big question is, how can your startup stand out? Here are a few ideas for all your new business owners out there who might need some help standing out from the crowd and starting to make waves in your industry.
Job satisfaction is a tricky balance to attempt to maintain. Unless you were born independently wealthy, working is a fact of life but enjoying your job is unfortunately not a guarantee. Not only that, the sad truth is that most people do not enjoy the job that they have. In the UK a few years ago, a survey was conducted which found that of the people who work in London, 55% wanted to change careers. This number was slightly reduced (47%) when people from all over the country were included. One perhaps more positive finding was that how much you enjoy your job increases with age: a massive 68% of 18 to 24 year olds wanted a change while only 19% of people over 55 said the same thing. A cynical reading of this would suggest that the older people are now mostly bereft of the ambition and energy required to take a new direction in life. In any case, with many people looking to move to what they imagine will be a better job, the onus falls to their employer to convince them to stay.
There are lots of aspects of business and each one requires you to have a different set of skills. To set up a business or to join one which has a fiercely ambitious company culture, requires you to be self-disciplined as well as self-motivated. If you own your own business or you have responsibility for other employees within a larger structure, you also need to know how to lead and to get the best out of the people around you. This may mean having psychological insights. Some people will be better at different kinds of jobs. For instance, many workers find that they are at their most productive when they are in the office amongst their colleagues with their routine and work set out for them. Others will not appreciate this environment at all and will flourish as remote workers. You have to assess where each person would be best utilised for the greatest advantage to the company. A more concrete skill that is paramount to success in business is an appreciation for numbers. Calculating that your income is greater than your expenses is good enough to figure out how big your profits will be but when it comes to filing taxes and worrying about deductions and percentages on brackets, you will need to either study up or hire an accountant.
TECH TALK BLOG
Trending topics, startup stories, games, and apps hosted by Reporter and Digital Lifestyle Expert Sasha Horne.
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