For a lot of businesses, high-tech advertising means high brow advertising. Sure, there are high-tech methods which work a treat, and, in some cases, work more effectively than anything else. But, that doesn’t mean they are always the best choice. Low-tech marketing isn’t very popular nowadays because of the rise of technology, yet that shouldn’t sway you to omit from your strategy. To get the best results, you need to go low-tech, and here are the reasons why.
The internet offers ample opportunity for a business or a person to build a connection with an audience, fostering trust and building fruitful relationships. Profits can be made and networks created. But that won’t happen if you don’t do anything to differentiate yourself from any of the less scrupulous sites on the web. There are plenty of sites willing to abuse people’s trust. Make sure yours doesn’t look like theirs.
The image of a business is everything. It’s how customers encounter it for the first time and it can the relationship in the few seconds it takes to make a first impression. That first impression can be made just about anywhere, however. That means you really do need to prepare for the myriad ways a consumer can see your business for the first time.
So, you need to secure investment for your new product. It sounds simple on paper, but there are just so many boxes that need to be ticked to ensure you get the nod. There are all kinds of ways you can appear ready for investment, but you need to be sure you are actually ready and that the product is at the point where you look at it and see no issues whatsoever. It can be harder to get to that point than you think. To get investors on board, there are all kinds of things you should do to ensure success. Technology can play a part in helping you succeed, but you need to remember, you are the true driving force behind your project. Only with your complete commitment and ambition can it be the success that you want. Here are some tips and tricks for investment success, you may have already thought about some of them, but check out the others and see if there is anything you have missed.
I just got back from one of the most exciting trips ever. Two weeks in Ireland for site-seeing and to judge the StartUp 100 competition at theDublin Tech Summit.
Read on for a recap of our trip and highlights from the summit!
Starting this St Patrick's Day You Can Watch All of My Ireland Videos on YouTube!
There are a few companies out there that can get away with doing things the way they’ve always been done because that’s exactly what customers expect them to do. If they didn’t have the tradition and history, then they wouldn’t be that company. It is highly unlikely, however, that your business is one of these companies, and as such, have an old school approach business is more likely to make you appear dated rather than quaint. Here are a few ways you can bring your company into the 21st century.
There’s no denying that WordPress is one of the most popular publishing platforms out there. Originally marketed as a blogging platform, WordPress is now an all-encompassing content management system. While blogs are at the core of its features, the CMS allows you to create websites that perform a variety of functions.
For example, one can even set up a social network using the popular BuddyPress plugin! But, one of the neat ways to use WordPress is for creating an online store using the WooCommerce plugin.
In order to tech your business to the next level, you’re going to need a crack team of tech experts to help you. You may have a good and working knowledge of a vast amount of different technological tools and facilities, but do you have the time to look after them all? Do you have the patience to be able to optimise something to its full potential, especially when you know you are eating into time you set aside to tick off another task on your to-do list? To be a successful business owner, you need to be willing to hand over the reins once in awhile, no matter how much it may grieve you to do so. This is especially significant when it comes to technology, simply because there are so many aspects of it and just so much to it.
TECH TALK BLOG
Trending topics, startup stories, games, and apps hosted by Reporter and Digital Lifestyle Expert Sasha Horne.
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