Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
A startup has a lot to consider, but advertising is one of the most important features to consider. The truth is that a quality marketing strategy can be the difference between failure and success. Still, that doesn’t mean that a great plan is going to work regardless. Like any advertising proposal, it’s all about location, location, location. Get the geography wrong and the entire process falls to its knees. Everyone wants to avoid this scenario, which is why they look to exploit these hotspots whenever possible.
Pay per click advertising is an effective tool, but it’s even more useful when it mixes in SEO. Adwords does just that because it displays ads which target customers based on their searches. As Google is the king of the search engines, it's not bad at collating the right data. In theory, the adverts should be more efficient as they concentrate on the customers that care. Plus, they also widen the base. That sounds silly because the aim is to make it shorter. However, the World Wide Web is a massive place, and millions of people stumble across marketing campaigns every day.
Social Media Platforms
To be honest, there isn’t one platform which is more important than another. Well, there isn’t when companies use them correctly. It’s true that Twitter has strengths which Instagram lacks and vice versa, which is why a mixture is imperative. When the company has a variety of social media accounts, they can exploit the advantages of them all and avoid the weaknesses. Anyway, it’s a no-brainer regarding sheer numbers. All told, nearly every platform has hundreds of millions of daily users.
Don’t have a business app? That’s a big mistake because apps are a wonderful source of advertising. Customers love applications because they are so much easier to use than online sites. Also, they are miles quicker. The result is that ecommerce apps generate massive amounts of sales every week. While companies take advantage of this, they can also throw in an ad or two to drill home the point. There is no need to go overboard because it will ruin the user’s experience. But, a couple of well-placed adverts will keep things fresh and help develop loyalty.
In the old days, people used to consulate a book called the Yellow Pages if they needed a number. The book is long gone, but the online version is alive and kicking. It seems as there is still a significant amount of people that like to use an online directory. Thus, it makes sense for companies to use the site as a means for advertising. For starters, there is a large amount of traffic. Moreover, there is a fresh influx of traffic. Directories get different types of visitors all the time, visitors that might easily become customers. Like in the past, plumbers and emergency services get the most leads.
Anyone that’s looking to market online should take note of the above.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Horne.
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