So, you’ve saved and scraped enough money together to fund a startup, and you’ve put everything into making it successful. But, the company doesn’t seem to be shifting enough units – does this sound familiar?
Unfortunately, it will for a lot of new businesses because it’s a common problem. The sad news is that you can’t open an online store and expect it to be successful. Customers are too picky and have too many options for that to be the case. What you have to do is put your thinking cap on, preferably beforehand, and analyze why the store isn’t working. Here are a few pointers that will help.
Selling The Wrong Things
Although it sounds impossible, it’s very easy to sell the wrong products if you target the wrong audience. Again, targeting the wrong audience sounds stupid, yet it happens all the time. With that in mind, it’s imperative that you take a look at your customer base as well as the online store. Do the items in the store reflect what the visitors to the site want? If the answer isn’t yes, the store will continue to be a failure. So, you should promote a measurement for flue gas analyzer if you’re a plumbing or heating site. Or, the store should sell clothes if you’re in the retail industry. It’s a simple tip, but it has a huge impact.
Now, for the most part, everyone will be able to access the store and make a purchase. However, that isn’t good enough on its own because accessing the store is the least that customers expect. What impresses them is if zero problems occur from landing on the page to checking out. Consumers haven’t got time to mess around and wait for pages to load, and neither do they have the energy to waste time searching for the store. They want to see it straight away; otherwise, they will bounce before you can blink. Make sure there is an icon on every page that links them to the store so that it's readily available.
Being Too Pushy
Being pushy is a death sentence for a store as it seems desperate. Customers can smell desperation and don’t like it because it puts them in an uncomfortable position. Plus, it’s annoying! No one likes being hounded when they land on a site, so you shouldn’t do the same to your customers. Instead, you should always give them the opportunity to make a purchase (store link) without getting in their face. That way, they can go about their business without the hassle of direct sales techniques.
Not Marketing The Product
You have a great product, right? There is no need to market the product then, right? Wrong! Every product, no matter how good, needs selling because it can’t sell itself. You see, it doesn’t have a mouth or the ability to speak. As a result, it relies on you to do the talking. With that in mind, concentrate on what makes the product better than the rest and tell the whole world. A store that paints a pretty picture has products flying off the shelves.
Metaphorically speaking, of course.
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