If you want your business to develop a tighter and longer-lasting kind of bond with customers, you need to appeal to them on an emotional level. The best tool for doing this is video content. If you can provide content that is strong and able to deliver a message, that bond will be strengthened. It’s not quite as simple as that, though. There are some things that you will need to do and get right if you want to connect with customers on an emotional level via videos.
Offer Up A Different of Your Business
When creating video content, you should try to show a side to your business that people might not have seen before. This is really important, but it’s not always easy to get it right. A softer and more human side of your business is much easier to convey via video because you are in complete control of how your message is conveyed. For example, you can use a voice that is pleasant to listen to. And you can even make an appearance in the video as the owner of the business. It just helps to make the company more human.
Use Good Production Values
You need to remember that production values are always important when you are creating videos. You can’t simply expect your videos to be liked and accepted by customers if they look like they were directed by a toddler using a smartphone.
If you don’t know much about creating video content, you should work with people who do. There is sure to be a video production company near you that can offer these kinds of services. You just need to remember that this will be a collaborative process, so your input will be required.
Tell a Story
Telling a story is really important when you are creating this kind of content. It should have a beginning, middle and end. And it should also convey a clear message that viewers can take away with them. It shouldn’t all be about plugging your products and making people want to buy them. But, of course, this will be part of what you have to do if you want to connect with more people via your videos. It’s always best to write a script and plan out some ideas before you actually switch on the camera and start recording.
Pull at the Heartstring a Little
Finally, you need to remember to tug at the heartstrings a little. There are a million ways to do this, so coming up with ideas will be up to you. You could add a charity angle to your business. You should show interviews with people your business has helped in some way.
Whatever you do, it has to be able to show the world that you are there to help and that your business can help the person viewing the video too. That’s what will help to create long-lasting bonds between the business and its customers.
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