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For small businesses or startups outsourcing can be a lifeline, enabling it to compete with larger organizations without the overhead of lots of staff and large office costs.
Getting outsourcing right, however, can be hit or miss as not everything task will fit the outsourcing model.
If you are looking to outsource, here are 5 tasks we'd say pass on so you can focus on what's really important...growing your business or brand.
Marketing is an art and a skill that not everyone possess. So unless you have a marketing background yourself you will definitely want to outsource this function so that you get the best advice and programs to help grow your business. A fresh set of eyes that isn’t bogged down by the running of the company can help you to see its strengths and weaknesses and utilise this to build a stronger, more attractive business for your customers.
Accounting is very important to your business. It is what keeps your business profitable and deals with everything from sales to overheads. Employing someone full time to manage payment processing and keeping your books in order is costly and do you really have time to do all of that accurately and run the company? Take advantage of the experts to keep your company’s finances in order.
Like your bookkeeping, payroll can and should be outsourced to keep financial administration and costs low. Any mistake here and you could really upset your staff and a happy workforce is a happy, prosperous company. Get it all running smoothly by outsourcing to payroll providers and you will take the hassle out of month end each time.
New business conversion
Yes, you probably want to do the new business yourself and whilst your company is very small you can probably be on the phones and in meetings at the same time. Once your demand for new business increases however you will need more help with business lead conversions. Outsourcing sales and new business generation and conversion leaves you more time to get out to meetings and network and close the deal personally.
Meetings, scheduling and admin
If you can’t afford a personal or virtual assistant, don’t rely on your own memory and time to sort out your business scheduling for you. With so many new business meetings to attend you won’t have time to make sure you are in the right place at the right time and that you don’t inadvertently book two meetings at the same time. There are lots of software options as well as companies that can provide this service for you so why not take advantage of the support they can offer.
It’s all about delegation
Picture taken from Adelphi Communications
It’s all about delegationDelegation can be hard; relying on an outsourced service takes time and practice but the rewards to the business are huge. Outsourcing provides you with an opportunity to plug any gaps or support any weaknesses within your current operation. So even if you have never tried it before now is the time to let go to outsourcing.
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