We sometimes think of business as being inherently individualistic. Common wisdom says that to be a success in business, you must only think about yourself and the company, and exploit opportunities wherever you can. This, however, isn’t always true - in fact, it’s very rarely true. A lot of companies that make a profit also do a lot of good in the world. If you’re currently weighing up making money and making a difference in the world, then stop: you can have both. Here are a few ideas to get you started.
Environmentally friendly travel
The travel industry has skyrocketed over the past few decades, and especially in the past fifteen years. While travelling is generally thought of as a progressive, positive thing, the face of the matter is that it can have a devastating impact on the environment and local cultures. However, that doesn’t mean you shouldn’t start a travel company. It just means that you should create a morally accountable travel company. Eco-travel is booming at the moment and provides a profit for business owners while having a positive impact on communities.
Looking After Others
It’s important for everyone to give back. If you’ve been lucky enough to receive a good education, and subsequently a good life from society, then it’s your duty to make sure you do your part to improve the lives of others. Like making money, this is not at odds with making an income for you and your family. If you enjoy looking after others, consider a home care franchising opportunity. You’ll be ensuring older adults can enjoy a high standard of life, all the while developing a profitable business.
Make Things More Accessible
A lot of people who are starting a business look at the wealthier people in society as their target demographic. However, as a result, that can mean that people who don’t earn high amounts of money can be left behind. On an individual basis, there might not seem much scope to make a profit from this demographic - but when you group everyone in this bracket together, there’s considerable buying power. If you find a way to make goods and services more affordable to people with less money, then you’ll be on the way to building a profitable business and improving the lives of people who are all too often left behind.
Invest in the Right Causes
Of course, you don’t have to start a business to make a difference. You can use the money you already have to invest in businesses and ideas that exist to improve the world. If those ideas take off, then you’ll see a return on your investment - and will have a hand in making the world a better place.
Using your Profits
Don’t worry if you’ve already got a business that isn't changing the world: you can still make a difference! Just commit a portion of your profits to helping good causes around the world. It can be just as good, especially if you give to influential organisations.
sasha talks tech, Sasha Horne, Silicon Beach, LA Tech, Tech LA, LA Tech Scene, Los Angeles Life, Los Angeles socialite, ABC Whodunnit, Melina Alves, Brazil, Kam Perez, Cris Cross, Dana Davis Blake, Geno Smith, Don Tayback, Dontae Mosbey, Sherri Marsh, Reality TV Star, TV Host, Los Angeles TV Host, Reporter LA, Sasha Beaufort SC, Beaufort High School Notable Alumni, College of Charleston Notable Alumni, Georgetown University Notable Alumni, Team Southern Belles, Air Force Veteran, Black Girls Tech, Black Nerds, Blerds, Black girls rock, Black girls code, Social media superstar, black tech blogger, black tech la, Black Hollywood, Tech in Motion, Tech in Motion LA, CNN Master's Fellow, CNN Graduate Fellowship, Reality TV where are they now,