Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
Marketing is a must for all businesses. Whether you’re selling a product or a service, you need to make sure that your clients know who you are and what you’re offering. If nobody knows that you exist, your business will fold pretty quickly.
Effective marketing can make your company sky-rocket. The problem is that it’s not always easy to get marketing right. If you’re a business owner with grand plans, here are some tips to ensure that you make the most of marketing.
If you type the word ‘marketing’ into a search engine, you’ll be presented with pages and pages of links providing information and tips. Marketing is an umbrella term, which covers a vast range of techniques and methods. It’s rare for companies to use every single trick in the book. The key to successful marketing is being able to select techniques that will suit your business and drive sales in the most cost-effective manner. If you’re setting up a local window cleaning or dog walking service, for example, you may find that posting flyers through the door and putting an advert in the local newspaper and village magazine are much more effective than setting up an Instagram account. On the other hand, if you’re opening a restaurant in the middle of the city, social media is likely to do your cause no harm at all.
To create a bespoke strategy, use market research and see what your competitors are doing, and what has worked for them. Find out more about the habits of your consumers. What kinds of marketing techniques do they respond best to? How do they spend their time? Do they have social media accounts and if so, which platforms do they use most? If they devote all their online time to Facebook, there’s very little point in investing money on a campaign on YouTube or Snapchat.
Monitoring Your Progress
Marketing is not something you put a lot of effort into at the beginning of a venture and then abandon. You need to be on the ball at all times to respond to changes in trends and ensure that you can compete against your rivals. If you don’t have expertise in analytics and market research, it’s worth looking for recruits with qualifications from institutes like Maryville University. The data you collect is so valuable, so it’s essential to make sure you can use it to your advantage. Check how your online campaigns are doing, identify improvements you could make, and keep working to reach out to a wider audience. Focus on the strategies that are proving to be successful. This will enable you to streamline your plans, and increase sales.
Marketing can make or break a business. If you’ve got plans to make your product the next best-seller, it’s essential to have a marketing strategy in place. Work out who you’re selling to, how you’re going to sell it, and how you can maximize the efficacy of your chosen techniques. Use market research and analytics to push your campaign forward and make sure you have individuals with knowledge and expertise in your corner.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Staar Horne.
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