The digital age has brought on more opportunities than ever before for entrepreneurs with a dream to build an online following and bring their business ideas to fruition.
With the introduction of each new technological medium, the role of traditional advertising continues to fade. That’s why companies of all sizes have flocked to digital platforms using free tools like Facebook and Snapchat to create a buzz around their product or business.
If you are looking to beef up the branding around your business, here are 3 tips to start that you can implement stat.
From socials to your logo, it’s extremely important to have continuity in your digital presence. A great example is Casino.com. Its logo incorporates the iconic craps table giving a sleek clean look that you are sure to remember. Start with a list of things that come to mind when you think of your brand or services offered. Next, use this list to work with your graphic designer to create an iconic logo that effectively captures the essence of your brand.
Another option is Canva.com which allows you to create your own gorgeous graphics.
What's Your Story?
Everyone has a story. It’s the fiber that connects us all. When there are thousands of options to purchase a product or service, why should a consumer choose you? Sure quality and price factor in, but these days’ buyers are more interested in supporting brands and businesses that resonate with them. Digital Marketing firms like Smilax-Franklin work with brands with crafting their authentic brand story. What does your business stand for? What is your company culture? Those are just a few of the questions you should plan to answer when sharing your brand story.
Meet Your Clients IRL (In Real Life)
If you want to stay ahead of the curve, you’ve got to put your business out there. Groups like Tech in Motion have been very successful using platforms like MeetUp.com to build a robust and engaged digital community across the globe who show up in real life at networking events. This is a great model to offer information and connect professionals in your area of expertise in a fun and interesting way.
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